IN CLEAR FOCUS: Bigeye's podcast features Chris Harrold, SVP of Marketing and Creative at Mohawk Fine Papers. We learn the history of the NY family-owned paper makers whose purpose is to make print more beautiful, effective, and memorable. Chris shares the story of Mohawk's new Renewal line which uses non-traditional fibers including hemp. We discuss how designers use paper to amplify brands' qualities and reflect on why younger designers find paper so appealing in a screen-based world.