In Clear Focus: Our guest is Mike Stevens, the author of The Direct To Consumer Playbook: The stories and strategies of the brands that wrote the DTC rules, this month's Bigeye Book Club selection. Reflecting stories from the founders of Tails.com, Huel, and Casper, Mike shares valuable insights about what works in the DTC space today. IN CLEAR FOCUS listeners can claim a 20 percent discount on The Direct To Consumer Playbook at KoganPage.com by using the promo code BIGEYE20 at checkout.