In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new and notable in the world of pet care. In this episode, we learn about emerging trends in pet food packaging, the use of insect-based protein as an ingredient, and the kind of online content that engages pet owners the most. We also hear why highly personalized diets for pets, based on DNA testing, might soon be available.