IN CLEAR FOCUS: For our 300th episode, strategist Ulli Appelbaum, author of "The Science of Brand Associations," reveals why brand associations are the operating system of marketing. He explains how brands exist as memory networks, and why their strength predicts 80% of future purchases. Ulli also discusses his evidence-based framework, grounded in neuroscience, for building stronger associations that drive growth and command premium prices. Hear why advertising should reinforce brand memory through associations.