In Clear Focus: With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Research at TrendWatching, Thomas explains the process of mapping out global, meaningful consumer trends and insights. We also discuss Business of Purpose, a new platform for business professionals which Thomas also leads - and what a societal shift from carefree consumerism to a more purpose-driven economy will mean for the future of brands and commerce.