In Clear Focus: Nancy Harhut is the Chief Creative Officer of an agency leveraging behavioral science to drive more leads and conversions. In this episode, we discuss Nancy's new book, Using Behavioral Science in Marketing, and learn how advertising professionals and brand marketers can benefit from applying key principles to campaigns. IN CLEAR FOCUS listeners can claim a 20 percent discount on the book by purchasing directly at KoganPage.com and using the promo code BIGEYE20 at checkout.