Dubbed "the convenience-store innovator of Bend, Oregon" by a 2016 article from The Atlantic, Kent Couch's Stop and Go Mini Mart is famous for offering dozens of beers, kombucha, and other beverages on tap. His beer cave resembles an actual cave, the restrooms are upscale, and his uniformed attendants greet customers by name. Couch is also a founder of the Growler Guys franchise. Currently, Growler Guys operates in five states. Couch also serves on the board of In Our Backyard—an organization dedicated to eradicating human trafficking.