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In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux
Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution.
In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment without taking away autonomy from the larger team, dig into what the right mindset is to have when approaching a big brand change, and so much more.
Whether you're a business owner, marketer, or creative we think you'll find some valuable insights from John!
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Learn more about Flag & Frontier:
👉 https://www.flagandfrontier.com/
Subscribe to John's newsletter, The Narrative Field Guide:
👉 https://www.narrativefieldguide.com/subscribe
View all episodes
By Focus Lab
5
99 ratings
Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution.
In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment without taking away autonomy from the larger team, dig into what the right mindset is to have when approaching a big brand change, and so much more.
Whether you're a business owner, marketer, or creative we think you'll find some valuable insights from John!
---
Learn more about Flag & Frontier:
👉 https://www.flagandfrontier.com/
Subscribe to John's newsletter, The Narrative Field Guide:
👉 https://www.narrativefieldguide.com/subscribe
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