Sign up to save your podcasts
Or
Share In Conversation: Naming Lucid (and Beyond) with Lexicon Branding
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
In Conversation: Naming Lucid (and Beyond) with Lexicon Branding
We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond!
You don't want to miss this episode as we get into the weeds of creating value through brand names, the approach behind brand naming, and David's excellent advice for founders in the process of choosing their company's name (we promise it's not "call Lexicon").
Learn more about Lexicon Branding: https://www.lexiconbranding.com/
View all episodes
By Focus Lab
5
99 ratings
We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond!
You don't want to miss this episode as we get into the weeds of creating value through brand names, the approach behind brand naming, and David's excellent advice for founders in the process of choosing their company's name (we promise it's not "call Lexicon").
Learn more about Lexicon Branding: https://www.lexiconbranding.com/