"AI is a fantastic refiner of information, but it's got to be you bringing in that foundational idea.”

Wes Towers Top Five Tips To Protect Your Brand Voice When Using AI 

1.  Start with your ideas; use AI to tidy

2. Name the shadow, claim your stance

3. Build a Brand Voice OS

4. Human final cut, always

5. Evolve in short loops (continuous improvement)

TIME STAMP SUMMARY

01:41  Not to overly rely on Ai for generation, rather for refining

06:35 Clarify what you stand for

14:20  The message is the key

18:50  Refining in small increments

Where to find Wes?

Website                       https://uplift360.com.au/ 

LinkedIn                      https://www.linkedin.com/in/westowers 

Wes Towers Bio 

Wes Towers is a brand and website strategist at Uplift 360 who helps trades and construction firms attract ideal clients and get found through his Search Everywhere Optimisation process. His approach is human-first. You bring the ideas, stories and stance, and use AI to organise and polish without diluting your voice. The goal is to humanise your brand online with clear positioning, consistent tone and proof-led content that shows up where clients look; your website, Google Business Profile, socials and AI-driven answers.

Wes shares step-by-step tips to tighten your message, strengthen case studies and project galleries, and refine enquiry paths so the right people feel confident to reach out. Clients value the blend of human insight and useful automation that keeps their brand voice intact while making content easier to produce and maintain.