Major welcome to our new sponsors — Mzuri Coffee! The platform is growing and people are noticing. ☕✨
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Lesego Gumede is losing his hearing but he’s building one of South Africa’s fastest-growing sneaker businesses, empowering his community and raising a family along the way.
Lesego is the founder of Sneaker Cleanic, a township-based business that started with just R2 500 and is now creating jobs, empowering his community, and redefining sneaker culture in South Africa.
But his story is deeper than sneakers. Lesego is navigating a hearing disability that worsens with time, the realities of running a company in the township, fatherhood, and a tough upbringing that fuels his resilience today.
In this conversation we explore:
- Living with disability while building a business
- The challenges of township entrepreneurship
- Empowering communities through job creation
- Balancing fatherhood and business
- Why resilience is the ultimate currency
Follow Sneaker Cleanic - https://www.instagram.com/sneaker_cleanic/?hl=en
Website: https://sneakercleanic.co.za/?srsltid=AfmBOoqE8t2BarDZ6tV-6iTNoeN1ry7c7g7aQiAqYTKMPgSOiFNppu_5
Follow Lesego Gumede - https://www.instagram.com/lesegoagumede/
Follow Rudy Samuel: https://www.instagram.com/rudysamuel_/?hl=en
#ICWRS #TheFutureIsAfrican #SneakerCleanic #TownshipEntrepreneur #Resilience #Fatherhood #DisabilityAwareness #communityempowerment
Chapters:
00:00 – Podcast Intro with Rudy Samuel
01:53 – Who is Lesego Gumede? Founder of Sneaker Cleanic
02:34 – Living with Disability: Lesego Shares His Hearing Loss Journey
03:45 – Sponsor Appreciation: Mzuri Coffee Joins #ICWRS
04:32 – How Sneaker Cleanic Started and Grew to 14 Employees
06:04 – When a Side Hustle Becomes a Township Business
07:24 – How Many Sneaker Cleanic Stores Exist Today?
08:30 – A Day in the Life of a Township Entrepreneur
10:33 – What It Means to Own a Township-Based Business in South Africa
12:26 – Challenges of Running a Business in the Township
13:41 – Lesego’s Driving Force as an Entrepreneur
14:41 – Training and Empowering Township Youth Through Business
15:47 – Motivating Staff and Shaping Mindsets for Growth
17:30 – How Sneaker Cleanic Gets Funding and Support
18:58 – Building Systems to Scale a Township Business
21:00 – Keeping Township Stores Safe and Secure
22:45 – Positive Stories About South African Townships
24:24 – Creating New Products to Diversify Beyond Sneaker Cleaning
26:34 – Sacrifices Behind Building Sneaker Cleanic
27:50 – Fatherhood and Balancing Life as a CEO
30:35 – Lesego’s Vision for the Future of Sneaker Cleanic
31:35 – Key Financial Principles for Young Entrepreneurs
32:39 – Step-by-Step Playbook for Starting a Business
34:30 – Outro and Closing Reflections