In conversation with the Branson Centre

Are you an entrepreneur who wants to understand your customers better? Give our latest podcast with Kgaiso Mokgethi, head of marketing at ClearScore SA, a listen.

We welcome Kgaiso Mokgethi to our podcast to talk about customer segmentation- a valuable marketing tool that can help a business better understand its customers.

She describes herself as an innovative and culturally aware marketing strategist, and she is currently the Head Of Marketing at ClearScore SA.

ClearScore is on a mission to help everyone achieve greater financial well-being, no matter their circumstances.

With Kgaiso, we explore customer segmentation, why it is important, and how to get it right in your business with the digital tools at your disposal.

Does she have any advice for entrepreneurs just starting out?

Understanding your customers starts with you, the founder, and you should use your intuition and digital marketing tools at your disposal to get to know them better.

Are you an entrepreneur who wants to understand your customers better? Give our latest podcast with Kgaiso Mokgethi, head of marketing at ClearScore SA, a listen.

We welcome Kgaiso Mokgethi to our podcast to talk about customer segmentation- a valuable marketing tool that can help a business better understand its customers.

She describes herself as an innovative and culturally aware marketing strategist, and she is currently the Head Of Marketing at ClearScore SA.

ClearScore is on a mission to help everyone achieve greater financial well-being, no matter their circumstances.

With Kgaiso, we explore customer segmentation, why it is important, and how to get it right in your business with the digital tools at your disposal.

Does she have any advice for entrepreneurs just starting out?

Understanding your customers starts with you, the founder, and you should use your intuition and digital marketing tools at your disposal to get to know them better.

Anyone interested in developing partnerships or improving existing partnerships should listen to this podcast.

The latest episode of our podcast features Antonette Benting, the Business Development Manager at Workshop 17, one of South Africa’s most recognisable co-working spaces.

She has spent many years in the co-working industry and brings years of experience in improving and building value-added relationships to Workshop 17.

Antonette's job is to build successful partnerships, and she shares how she does it.

She always considers whether she and her partners are aligned before entering into a partnership. And once the partnership is established, she communicates openly with them and continually evaluates whether the partnership is working or not.

Anyone interested in developing partnerships or improving existing partnerships should listen to this podcast.

The latest episode of our podcast features Antonette Benting, the Business Development Manager at Workshop 17, one of South Africa’s most recognisable co-working spaces.

She has spent many years in the co-working industry and brings years of experience in improving and building value-added relationships to Workshop 17.

Antonette's job is to build successful partnerships, and she shares how she does it.

She always considers whether she and her partners are aligned before entering into a partnership. And once the partnership is established, she communicates openly with them and continually evaluates whether the partnership is working or not.

In this week's episode, Velma Corcoran, the Regional Lead for Middle East Africa at Airbnb, joins Nwabisa Mayema in our studio at Workshop 17.

Airbnb operates an online marketplace for accommodations, homestays for vacation rentals, and tourism activities, and it is driven by its communities of hosts, guests, and employees.

Because of her time at the company, Velma understands the importance of community. From her, we learn how Airbnb manages and engages with their communities and how they’ve managed to keep their communities going despite the devastation the pandemic has caused to tourism and hospitality globally.

No matter how large or small your communities are, entrepreneurs can learn a lot from Velma about community management and engagement.

In this week's episode, Velma Corcoran, the Regional Lead for Middle East Africa at Airbnb, joins Nwabisa Mayema in our studio at Workshop 17.

Airbnb operates an online marketplace for accommodations, homestays for vacation rentals, and tourism activities, and it is driven by its communities of hosts, guests, and employees.

Because of her time at the company, Velma understands the importance of community. From her, we learn how Airbnb manages and engages with their communities and how they’ve managed to keep their communities going despite the devastation the pandemic has caused to tourism and hospitality globally.

No matter how large or small your communities are, entrepreneurs can learn a lot from Velma about community management and engagement.

"What I would be expecting to see is that you have a very very acute or deep understanding of a problem you're looking to solve."

Season 2 of our podcast continues with Rajiv Daya, who sits down with Nwabsia Mayema to talk about investor readiness.

Rajiv started his career in management consulting and investment banking, before moving to Founders Factory Africa, where he now focuses on funding small and medium-sized tech enterprises.

From an investor's perspective, he shares with us what the key indicators are that an entrepreneur or business is ready for investment:

A deep understanding of the problem they are trying to solve, expertise in the industry and sector they operate in,team members who complement one another and a pitch deck or financial model, for example, that credibility demonstrates they have taken into account all the above.

When it comes to investor readiness, Rajiv is very knowledgeable and he makes investment relatable and easy to understand for anyone who's listening.

"What I would be expecting to see is that you have a very very acute or deep understanding of a problem you're looking to solve."

Season 2 of our podcast continues with Rajiv Daya, who sits down with Nwabsia Mayema to talk about investor readiness.

Rajiv started his career in management consulting and investment banking, before moving to Founders Factory Africa, where he now focuses on funding small and medium-sized tech enterprises.

From an investor's perspective, he shares with us what the key indicators are that an entrepreneur or business is ready for investment:

A deep understanding of the problem they are trying to solve, expertise in the industry and sector they operate in,team members who complement one another, and a pitch deck or financial model, for example, that credibility demonstrates they have taken into account all the above.

When it comes to investor readiness, Rajiv is very knowledgeable, and he makes investment relatable and easy to understand for anyone who's listening.

"An Angel is an individual, generally who comes with money and networks and a bit of processes and ways they can help enable businesses. "

We continue our investment conversation with Lee Zuk, co-founder of Dazzel Angels, one of South Africa's first angel investment firms.

Dazzle Angles, a female-focused angel fund, was founded to increase the number of female investors in the country and to increase the number of investments in women-owned and operated businesses.

During the podcast, Lee clarifies what Angel investment is and how it differs from other types of investments such as Venture Capital, Seed Capital, Incubators, and Private Equity.

She also explains what she and her fellow angel investors at Dazzle look for when making investments in businesses and what entrepreneurs can expect when approaching angel investors.

If you're an entrepreneur interested in investment this podcast is for you.

"An Angel is an individual, generally who comes with money and networks and a bit of processes and ways they can help enable businesses. "

We continue our investment conversation with Lee Zuk, co-founder of Dazzel Angels, one of South Africa's first angel investment firms.

Dazzle Angles, a female-focused angel fund, was founded to increase the number of female investors in the country and to increase the number of investments in women-owned and operated businesses.

During the podcast, Lee clarifies what Angel investment is and how it differs from other types of investments such as Venture Capital, Seed Capital, Incubators, and Private Equity.

She also explains what she and her fellow angel investors at Dazzle look for when making investments in businesses and what entrepreneurs can expect when approaching angel investors.

If you're an entrepreneur interested in investment this podcast is for you.