In this episode Virgin Group CEO Josh Bayliss sits down with PwC’s Global Workforce Leader Pete Brown to discuss the decisions and culture that have propelled the brand’s trailblazing reputation for reinvention. How has that mindset and purpose been successfully infused across a broad portfolio that covers everything from finance to telecoms and health to holidays? We look at the role of leadership when it comes to finding the right path through today’s challenges as well as how technology, GenAI and purpose are all playing a role in taking the Virgin experience forward.