Branding 101: 3 signs you have a branding problem
Welcome to In-Demand Brand! In this episode, branding experts Vardeep Edwards, Jen Odom, and Jana Bramwell dive deep into the fundamentals of brand strategy. Discover the key steps to develop a robust brand strategy and identify potential problems that may restrict your organization's growth.
Consistency breeds loyalty, and customers are more likely to choose brands they understand and trust. The experts emphasize the importance of clearly articulating your brand purpose to inspire progress.
The episode highlights the case study of Southwest Airlines, exemplifying how a clear brand purpose and internal culture positively impact employee satisfaction, customer experience, and brand reputation. By consistently communicating its purpose and values, Southwest Airlines cultivates a fun-loving, customer-centric atmosphere, resulting in low turnover rates and enhanced customer satisfaction.
Learn valuable insights and techniques to establish a strong brand presence that gets your business noticed.
Tune in to In-Demand Brand now and unlock the secrets to building a successful brand strategy!
00:00 Introduction to In-Demand Brand
00:48 Understanding Brand Strategy
01:19 Exploring Brand Purpose
01:40 The Impact of Purpose on Employee Motivation
02:08 The Importance of Clear Brand Purpose
03:53 The Role of Internal Alignment in Brand Strategy
04:37 The Problem with Lack of Brand Purpose
05:20 Case Study: Southwest Airlines
11:20 Understanding Brand Positioning
13:29 Case Study: Avis and Hertz
17:49 Understanding Brand Personality
22:41 Case Study: Nike and Harley Davidson
27:58 Exercise: Defining Your Brand's Adjectives
29:22 Conclusion and Future Topics
LINKS:
[email protected]
VARDEEP EDWARDS:
https://www.thebrandingfox.com/
https://www.linkedin.com/in/vardeep/
JEN ODOM:
https://www.jenodom.com/
https://www.linkedin.com/company/jen-odom-studios/
JANA BRAMWELL:
https://www.jbloommedia.com/
https://www.linkedin.com/in/jana-bramwell-branding-design/
