In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss CEO AI strategy and whether businesses should add AI to everything just because it’s trendy. They explain why following directives to “AI-ify everything” can backfire, and share a smarter approach using processes like creating user stories and the Trust Insights 5P Framework.

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In this week’s In-Ear Insights, is AI, like Nutella doesn’t go on everything.

Should it be in everything.

And there’s two different perspectives on this.

Katie, you saw something on? I think it was threads.

Right? The which is it? Which is a replacement for the long more on Twitter? What do you want to set the stage as to what it is that people are discussing about AI?

Yeah, absolutely.

So over the weekend, I was just sort of scrolling through.

And, you know, what’s interesting about threads is it’s a blend of personal and professional conversation, at least for me, I usually try to keep all my social platforms separate.

And this one, this one thread came up where the poster said, two of my friends at different companies reported leadership literally saying, quote, put AI in everything was the new mission, not based on what, on what it’s good for, what their products need, just AI a phi, everything because investors like it.

And I grabbed it, because, you know, we, Chris, you and I often talk about, you know, the prop, like the five P’s.

And, you know, I’ve mentioned that AI isn’t the solution to everything.

And so it’s a little concerning to me now that, you know, in very broad strokes, leaders are saying, without doing like a five p or something like that, they’re just saying, Put AI in everything.

And to me, that’s very much a panic move.

It’s a short sighted move.

And it’s also an ignorant move, because they don’t know what that means.

So where do you want to start with that, Chris?

So I sort of agree with that.

It here’s why not because investors like