In-Ear Insights from Trust Insights

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain [...]

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your [...]

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors [...]

Read More... from In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the new RAPPEL AI prompt framework for AI prompting, designed to simplify and improve your interactions with AI. Discover why priming the model is crucial for accurate results and how this framework helps you avoid common pitfalls. Learn how RAPPEL streamlines [...]

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In this week’s In-Ear Insights, the TrustInsights.ai podcast, Katie and Chris discuss data protection, AI and privacy. How do you protect your data and client/customer data when using AI tools like ChatGPT? Learn the two major protection classes and three levels of data protection in this episode. Tune in to find out more! Watch the [...]

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to use [...]

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for strategic planning. You will learn how to leverage AI to translate data into actionable insights, overcoming the common struggle of understanding what to *do* with your marketing data. You’ll discover how to use AI to identify the [...]

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for [...]

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss implementing Responsible AI in your business. Learn how to align AI with your company values, establish accountability, ensure fairness in AI outputs, and maintain transparency in your AI practices. By understanding these elements, you can unlock the true potential of AI [...]

Read More... from In-Ear Insights: Responsible AI Part 4: Implementing Responsible AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential. Discover why process decomposition is essential for successfully integrating AI into your [...]

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