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In-Ear Insights: Do Websites Matter in the Age of AI?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI.
You’ll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You’ll discover how to effectively adapt your content strategy so that AI models can easily find and use your information. You’ll understand why focusing on answering your customer’s questions will benefit both human and AI search. You’ll gain practical tips for optimizing your content for “Search Everywhere” to maximize your visibility across all platforms. Tune in now to ensure your content strategy is future-proof!
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-do-websites-matter-in-the-age-of-ai.mp3
Download the MP3 audio here.
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Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In Ear Insights, one of the biggest questions that people have, and there’s a lot of debate on places like LinkedIn about this, is whether blogs and websites and things even matter in the age of generative AI. There are two different positions on this. The first is saying, no, it doesn’t matter. You just need to be everywhere. You need to be doing podcasts and YouTube and stuff like that, as we are now. The second is the classic, don’t build on rented land. They have a place that you can call your own and things. So I have opinions on this, but Katie, I want to hear your opinions on this.
Katie Robbert – 00:37
I think we are in some ways overestimating people’s reliance on using AI for fact-finding missions. I think that a lot of people are turning to generative AI for, tell me the best agency in Boston or tell me the top five list versus the way that it was working previous to that, which is they would go to a search bar and do that instead. I think we’re overestimating the amount of people who actually do that.
Katie Robbert – 01:06
Given, when we talk to people, a lot of them are still using generative AI for the basics—to write a blog post or something like that. I think personally, I could be mistaken, but I feel pretty confident in my opinion that people are still looking for websites.
Katie Robbert – 01:33
People are still looking for thought leadership in the form of a blog post or a LinkedIn post that’s been repurposed from a blog post. People are still looking for that original content. I feel like it does go hand in hand with AI because if you allow the models to scrape your assets, it will show up in those searches. So I guess I think you still need it. I think people are still going to look at those sources. You also want it to be available for the models to be searching.
Christopher S. Penn – 02:09
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By Trust Insights
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether blogs and websites still matter in the age of generative AI.
You’ll learn why traditional content and SEO remain essential for your online presence, even with the rise of AI. You’ll discover how to effectively adapt your content strategy so that AI models can easily find and use your information. You’ll understand why focusing on answering your customer’s questions will benefit both human and AI search. You’ll gain practical tips for optimizing your content for “Search Everywhere” to maximize your visibility across all platforms. Tune in now to ensure your content strategy is future-proof!
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-do-websites-matter-in-the-age-of-ai.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In Ear Insights, one of the biggest questions that people have, and there’s a lot of debate on places like LinkedIn about this, is whether blogs and websites and things even matter in the age of generative AI. There are two different positions on this. The first is saying, no, it doesn’t matter. You just need to be everywhere. You need to be doing podcasts and YouTube and stuff like that, as we are now. The second is the classic, don’t build on rented land. They have a place that you can call your own and things. So I have opinions on this, but Katie, I want to hear your opinions on this.
Katie Robbert – 00:37
I think we are in some ways overestimating people’s reliance on using AI for fact-finding missions. I think that a lot of people are turning to generative AI for, tell me the best agency in Boston or tell me the top five list versus the way that it was working previous to that, which is they would go to a search bar and do that instead. I think we’re overestimating the amount of people who actually do that.
Katie Robbert – 01:06
Given, when we talk to people, a lot of them are still using generative AI for the basics—to write a blog post or something like that. I think personally, I could be mistaken, but I feel pretty confident in my opinion that people are still looking for websites.
Katie Robbert – 01:33
People are still looking for thought leadership in the form of a blog post or a LinkedIn post that’s been repurposed from a blog post. People are still looking for that original content. I feel like it does go hand in hand with AI because if you allow the models to scrape your assets, it will show up in those searches. So I guess I think you still need it. I think people are still going to look at those sources. You also want it to be available for the models to be searching.
Christopher S. Penn – 02:09
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