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In-Ear Insights: What is AI Decisioning?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers.
You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision support and when relying on it fully can lead to costly mistakes. You’ll gain practical strategies, including the 5P framework and key questions, to confidently evaluate AI decisioning software and vendors. You will also consider whether building your own AI solution could be a more effective path for your organization. Watch now to make smarter, data-driven decisions about adopting AI in your business!
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-what-is-ai-decisioning.mp3
Download the MP3 audio here.
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Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
**Christopher S. Penn – 00:00**
In this week’s In-Ear Insights, let’s talk about a topic that is both old and new. This is decision optimization or decision planning, or the latest buzzword term AI decisioning. Katie, you are the one who brought this topic to the table. What the heck is this? Is this just more expensive consulting speak? What’s going on here?
**Katie Robbert – 00:23**
Well, to set the context, I’m actually doing a panel for the Martech organization on Wednesday, September 17, about how AI decisioning will change our marketing. There are a lot of questions we’ll be going over, but the first question that all of the panelists will be asked is, what is AI decisioning? I’ll be honest, Chris, it was not a term I had heard prior to being asked to do this panel. But, I am the worst at keeping up with trends and buzzwords.
When I did a little bit of research, I just kind of rolled my eyes and I was like, oh, so basically it’s the act of using AI to optimize the way in which decisions are made. Sort of. It’s exactly what it sounds like.
**Katie Robbert – 01:12**
But it’s also, I think, to your point, it’s a consultant word to make things sound more expensive than they should because people love to do that. So at a high level, it’s sticking a bunch of automated processes together to help support the act of making business decisions. I’m sure that there are companies that are fully comfortable with taking your data and letting their software take over all of your decisions without human intervention, which I could rant about for a very long time.
When I asked you this question last week, Chris, what is AI decisioning? You gave me a few different definitions. So why don’t you run through your understanding of AI decisioning?
**Christopher S. Penn – 02:07**
The big one comes from our friends at IBM. IBM used to have this platform called I
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI decisioning, the latest buzzword confusing marketers.
You will learn the true meaning of AI decisioning and the crucial difference between classical AI and generative AI for making sound business choices. You’ll discover when AI is an invaluable asset for decision support and when relying on it fully can lead to costly mistakes. You’ll gain practical strategies, including the 5P framework and key questions, to confidently evaluate AI decisioning software and vendors. You will also consider whether building your own AI solution could be a more effective path for your organization. Watch now to make smarter, data-driven decisions about adopting AI in your business!
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-what-is-ai-decisioning.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
**Christopher S. Penn – 00:00**
In this week’s In-Ear Insights, let’s talk about a topic that is both old and new. This is decision optimization or decision planning, or the latest buzzword term AI decisioning. Katie, you are the one who brought this topic to the table. What the heck is this? Is this just more expensive consulting speak? What’s going on here?
**Katie Robbert – 00:23**
Well, to set the context, I’m actually doing a panel for the Martech organization on Wednesday, September 17, about how AI decisioning will change our marketing. There are a lot of questions we’ll be going over, but the first question that all of the panelists will be asked is, what is AI decisioning? I’ll be honest, Chris, it was not a term I had heard prior to being asked to do this panel. But, I am the worst at keeping up with trends and buzzwords.
When I did a little bit of research, I just kind of rolled my eyes and I was like, oh, so basically it’s the act of using AI to optimize the way in which decisions are made. Sort of. It’s exactly what it sounds like.
**Katie Robbert – 01:12**
But it’s also, I think, to your point, it’s a consultant word to make things sound more expensive than they should because people love to do that. So at a high level, it’s sticking a bunch of automated processes together to help support the act of making business decisions. I’m sure that there are companies that are fully comfortable with taking your data and letting their software take over all of your decisions without human intervention, which I could rant about for a very long time.
When I asked you this question last week, Chris, what is AI decisioning? You gave me a few different definitions. So why don’t you run through your understanding of AI decisioning?
**Christopher S. Penn – 02:07**
The big one comes from our friends at IBM. IBM used to have this platform called I
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