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In-Ear Insights: AI Readiness at MarketingProfs B2B Forum
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your AI investment and driving tangible results, rather than just chasing innovation awards. Prepare to rethink your approach to AI and unlock its true potential for your business.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-building-ai-readiness-mpb2b.mp3
Download the MP3 audio here.
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Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
— START OF FILE E2430563TFZVenkB_tipodcast-building-ai-readiness-mpb2b-mp3-st.txt —
Christopher S. Penn – 00:00
In this week’s In Ear Insights, we’re here at the MarketingProfs B2B forum. Katie, you’re giving a talk on managing the people who manage the machines—a very important topic.
Katie Robbert – 00:13
Yes, it’s about assessing your organization’s AI readiness. This very much includes managing the people who manage the machines, because you need to determine if you have the right people and processes in place. While building this talk, I realized I needed to emphasize that it’s not an anti-AI talk. If you want to experiment, go ahead—do those proofs of concept—but don’t use your entire organization as a proof of concept. It’s about helping people understand which path to take.
Katie Robbert – 00:54
If you’re looking to bring generative AI into your organization to find efficiencies and change how people work, you need to ensure your people are on board. But if you just want to experiment, that’s fine. You don’t need a whole assessment. I constantly run into people asking if they can or can’t use AI. The answer is, you can use it. You can even use AI to do these assessments. However, when you’re asking your teams as a whole to change their work processes and adopt new skill sets, it’s a different story.
Katie Robbert – 01:32
I often think back to when you first introduced me to generative AI. My reaction was, “You want me to *what* now?” It wasn’t that I was unwilling, but I’m not a technologist, so it requires a different skill set. I had to figure out how to make time in my day to learn, adopt, and use it consistently, so it becomes more than a one-off. What have you seen in terms of organizations struggling to use AI?
Christopher S. Penn – 02:07
People are quickly running into scaling problems. Everyone is still using AI individually. They open ChatGPT on their laptop, do their thing, and then copy and paste 18 times. Recent news articles have highlighted how this
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By Trust Insights
5
99 ratings
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your AI investment and driving tangible results, rather than just chasing innovation awards. Prepare to rethink your approach to AI and unlock its true potential for your business.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-building-ai-readiness-mpb2b.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
— START OF FILE E2430563TFZVenkB_tipodcast-building-ai-readiness-mpb2b-mp3-st.txt —
Christopher S. Penn – 00:00
In this week’s In Ear Insights, we’re here at the MarketingProfs B2B forum. Katie, you’re giving a talk on managing the people who manage the machines—a very important topic.
Katie Robbert – 00:13
Yes, it’s about assessing your organization’s AI readiness. This very much includes managing the people who manage the machines, because you need to determine if you have the right people and processes in place. While building this talk, I realized I needed to emphasize that it’s not an anti-AI talk. If you want to experiment, go ahead—do those proofs of concept—but don’t use your entire organization as a proof of concept. It’s about helping people understand which path to take.
Katie Robbert – 00:54
If you’re looking to bring generative AI into your organization to find efficiencies and change how people work, you need to ensure your people are on board. But if you just want to experiment, that’s fine. You don’t need a whole assessment. I constantly run into people asking if they can or can’t use AI. The answer is, you can use it. You can even use AI to do these assessments. However, when you’re asking your teams as a whole to change their work processes and adopt new skill sets, it’s a different story.
Katie Robbert – 01:32
I often think back to when you first introduced me to generative AI. My reaction was, “You want me to *what* now?” It wasn’t that I was unwilling, but I’m not a technologist, so it requires a different skill set. I had to figure out how to make time in my day to learn, adopt, and use it consistently, so it becomes more than a one-off. What have you seen in terms of organizations struggling to use AI?
Christopher S. Penn – 02:07
People are quickly running into scaling problems. Everyone is still using AI individually. They open ChatGPT on their laptop, do their thing, and then copy and paste 18 times. Recent news articles have highlighted how this
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