In-Ear Insights from Trust Insights

In-Ear Insights: Gender Representation, Event Marketing, and Speaker Selection


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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the important topic of speaker selection at events, specifically focusing on inclusivity and representation. Discover the challenges and considerations when selecting speakers for events, particularly when catering to a specific audience, like women in a particular industry. Learn valuable strategies for creating a more inclusive and diverse speaker lineup at your events, ensuring all voices are heard and represented. Gain insights from Katie and Chris’s open and honest conversation about their experiences and perspectives on this crucial issue, and find inspiration for positive change in your event planning.

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    Machine-Generated Transcript

    What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

    Christopher S. Penn – 00:00

    In this week’s In-Ear Insights, let’s talk about something different for a change and talk about event marketing, conferences, and speaker selection. So recently, I had the opportunity and the privilege to speak about generative AI in the architecture, engineering, construction industry to an event that I didn’t know that I was probably the best fit for, which was the Women in Construction Operations organization—a great organization based in California that is all about supporting and advancing women in the AEC industry. Katie, I know that when this all came through, you had some questions.

    Katie Robbert – 00:36

    I sure did. I sure did. Well, let me sort of start with the disclaimer that I completely respect your expertise, and I totally understand why events seek you out to be the speaker. And so I just want to sort of make that disclaimer in case anybody thinks that I’m not saying that you’re qualified.

    In this example, where it was a women’s event on the subject matter, you are 100% qualified. My question for you is, when they came and said, “Hey, we want you to speak,” because I remember they sought you out specifically and they said, “We’re a women’s organization,” what went through your mind? Did it even occur to you that perhaps you were not the right person?

    Christopher S. Penn – 01:26

    It did. And we actually had this discussion in our company Slack, which was, “Don’t you need to be a woman to speak there?” Because there’s a parallel organization that you work with, Women in Analytics, where their annual conference essentially has that: if you are a person who identifies as either non-binary or women, you are eligible to speak. If you identify as something else, you are not. This organization did not have th

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