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In-Ear Insights: Generative AI for Conference Attendees
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to use AI to select the most relevant sessions based on your professional goals and your ideal customer profile. Finally, you’ll gain practical strategies for improving your networking skills and making meaningful connections with other attendees.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-using-generative-ai-plan-conference-attendance.mp3
Download the MP3 audio here.
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Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In-Ear Insights, we’re in the thick of conference season—which, of course, goes on from basically September to Thanksgiving. We’re at all these different events. The next big one for Trust Insights is the MarketingProfs B2B Forum. Katie, I have a question for you, and I know what you’re going to say. You’re going to say immediately that the question is wrong because I’m leading with the technology—which is intentional, but I know it’s wrong. How, then, why am I even here? Because I want to hear your answer to this question: How would you use generative AI—and again, we’re leading with the technology, which is canonically wrong—to prepare for attending an event like the MarketingProfs B2B Forum?
Christopher S. Penn – 00:48
What are the different ways you could use it to make the most of the event as an attendee?
Katie Robbert – 00:56
I think it depends on your goals as the attendee. If you don’t know what your goals are, perhaps that’s where you start. So, unsurprisingly, I would say start with the 5P Framework—Purpose, People, Process, Platform, and Performance. If you’re attending a conference like MarketingProfs B2B—which happens to be in Boston this year, which is fantastic for you and me, Chris, because the travel is very light—start with what you want to get out of attending a conference. If your goal is networking, or if your goal is professional development, or if your goal is to understand the latest and greatest in B2B marketing, those are great places to start and put those into your purpose.
Katie Robbert – 01:47
So, if you start the 5P Framework but you’re not quite sure where to go from there, I think that’s where I would use generative AI. I would say, “Here’s a framework I want you to help me explore. I know what my purpose is, but I’m not really sure on the rest.” Then, you can iterate with generative AI to say, “The five P’s are Purpose,
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By Trust Insights
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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for conference attendees. Using the MarketingProfs B2B Forum 2024 (#MPB2B), you will learn how to leverage AI to define your goals, create a detailed plan to achieve them, and optimize your conference experience. You’ll discover how to use AI to select the most relevant sessions based on your professional goals and your ideal customer profile. Finally, you’ll gain practical strategies for improving your networking skills and making meaningful connections with other attendees.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-using-generative-ai-plan-conference-attendance.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In-Ear Insights, we’re in the thick of conference season—which, of course, goes on from basically September to Thanksgiving. We’re at all these different events. The next big one for Trust Insights is the MarketingProfs B2B Forum. Katie, I have a question for you, and I know what you’re going to say. You’re going to say immediately that the question is wrong because I’m leading with the technology—which is intentional, but I know it’s wrong. How, then, why am I even here? Because I want to hear your answer to this question: How would you use generative AI—and again, we’re leading with the technology, which is canonically wrong—to prepare for attending an event like the MarketingProfs B2B Forum?
Christopher S. Penn – 00:48
What are the different ways you could use it to make the most of the event as an attendee?
Katie Robbert – 00:56
I think it depends on your goals as the attendee. If you don’t know what your goals are, perhaps that’s where you start. So, unsurprisingly, I would say start with the 5P Framework—Purpose, People, Process, Platform, and Performance. If you’re attending a conference like MarketingProfs B2B—which happens to be in Boston this year, which is fantastic for you and me, Chris, because the travel is very light—start with what you want to get out of attending a conference. If your goal is networking, or if your goal is professional development, or if your goal is to understand the latest and greatest in B2B marketing, those are great places to start and put those into your purpose.
Katie Robbert – 01:47
So, if you start the 5P Framework but you’re not quite sure where to go from there, I think that’s where I would use generative AI. I would say, “Here’s a framework I want you to help me explore. I know what my purpose is, but I’m not really sure on the rest.” Then, you can iterate with generative AI to say, “The five P’s are Purpose,
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