In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is​ the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future.

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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s in your insights, search is changing more people are using tools like Bing, Google Gemini or perplexity to do searches to ask language models.

Hey, what’s the best place to get a burger around here? Or how do I do this thing? And increasingly, these generative AI models powered by search databases are doing a better and better job.

This is changing the way people search.

This is changing this the SEO world in general.

And one of the questions that came up at a recent event I was at was, what do we do about this folks like random Rand Fishkin, and Andy Crestodina, and Aleta solace, are all talking about how users prefer generative AI searches over regular searches.

In many cases, because there’s less garbage, right, there’s less clicking through to 48 websites, you just get an answer, and maybe a few links to click, and it’s a better user experience plus a consent the size things that you might have to go to five or six search results to get.

And so the question to you, Katie, is, how do we think about the way search is evolving into general AI being the way people search? And what should marketers and company owners be doing to plan for a future where there’s even more intermediaries between you and the customer?

All right, so that was a lot of questions in one.

So let me take a step back for a second.

I’m not using generative AI to search.

And so when as you’re saying, like, everybody’s using it can edit this isn’t to be like a sarcastic thing.

But like, where’s the data on that? Who’s everybody? Like, is it? You know, is it you and other, you know, AI specialists, who that’s your world? So you’re feeling like everybody’s doing it? Or is there data that supports that says consumers are turning to ChatGPT and Google Gemini and Microsoft Bing? To do their sear