In this week’s In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You’ll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around.

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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s In-Ear Insights, a follow up from last week’s episode on predictive analytics in generative AI, we got a comment on YouTube folks who said, Hi, I thought it was an interesting topic but didn’t get anything from the episode that was actionable to go experiment with, it’d be helpful to analyze an example of how to solve data, sell funnel leakage problems with generative AI, they give an example of a family law firm for traffic’s going up, and and prospects are going up.

But sales qualified leads and retainers has stayed flat.

And obviously, they’re kind of wondering, I’m guessing they’re kind of wondering why some of the funnels moving upwards, some of it isn’t.

So Katie, when we tackle problems like this for paying clients, we obviously spent a lot more time doing requirements gathering much more than you would get in a YouTube common.

If this person were to say, onboard as a client, what would our first steps be?

I would, I would probably run them through the five P’s first and sort of understand like, what is the purpose? Actually, no, I would step back from there probably and say, you know, I would want to undo? Well, gosh, it’s hard, because there’s so many things that I want to know more about.

And so let me see if I can sort of like restructure it.

So yeah, let’s start with the five piece, because that’s always a really good place to start.

And so, you know, what is the purpose? So the purpose sounds like they are trying to understand, you know, to your point, why some of the funnel is moving, and some of the funnel is stagnant.

And so, you know, so the question they want to answer is, how do I get the rest of the funnel to start moving again? The people so you know, are there salespeople involved? Are there content marketers involved? You know, whoever’s involved? What is the process? I think this to me sounds like where we woul