In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You’ll learn how to identify the actual problems you need to solve and how AI tools like generative AI can fit into your existing processes and strategies. Gain insights into the six broad use cases of generative AI and explore how to leverage these capabilities to enhance your business operations. Finally, understand how to effectively communicate and collaborate with stakeholders who may have unrealistic expectations about AI.

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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s In-Ear Insights, one of the things that Katie, you and I have talked about—and you have been correctly adamant about—is that AI is a tool.

It is a set of technologies.

It is not a strategy.

It is not something you lead with.

We lead with the five P’s: purpose, people, plan, process, platform.

First, what is the thing you’re trying to do? And is AI a good fit for it? But we do have to acknowledge the reality out in the jungle that is the modern business, which is that AI is the shiny object, and everyone and their cousins are like, “What is our AI strategy? How do we build our AI strategy?” You know, marketing director, whatever, “We need an AI strategy, go get me an AI strategy.” And we’re all like, “That’s, that’s really a bad idea.” But that’s reality.

So with that in mind—this is inspired by an actual customer inquiry we got this morning—when someone says, “I have to have an AI strategy, even if there is absolutely no purpose for it, but I need to make the corner office or the board happy.

I need to come up with a strategy.” Katie, what do we, what do we do to help that person deliver something that is an AI strategy, even if it is not relevant to the situation?

So you light some candles, you lay out some, you know, your herbs, and you start to chant and say, “Please make this go away.” And you hope for a celestial event or a full moon.

In reality, you know—and you’re right, you’re absolutely right—just because we know (you and I and, you know, a handful of other people) that AI is not a strategy does not mean that that’s not what’s happening in the market.