In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to vet and hire the right analytics expert or analytics agency for your business. We cover the importance of having your processes and goals clearly defined before bringing on help, so you can assess if a potential hire or agency is truly a good fit. We explain the types of strategic questions an analytics expert should ask in the interview process to demonstrate their experience. We also compare the pros and cons of hiring an individual contractor versus an entire analytics agency. Finally, we offer suggestions on evaluating skills and certifications when deciding between candidates. The key takeaway is doing your homework on your business needs first allows you to hire the right level of analytics talent.

[podcastsponsor]

Watch the video here:

Can’t see anything? Watch it on YouTube here.

Listen to the audio here:

Download the MP3 audio here.

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s In-Ear Insights, let’s go back to our roots.

I know we’ve been talking a lot about artificial intelligence lately, but one of the things that is so important is things like AI feed off of the data we already have, right? We have analytics systems of all kinds.

We have Adobe analytics, Google Analytics pathoma, we have Salesforce and Hubspot, all these different marketing systems that contain tons of data.

It’s valuable data.

And very often, it’s data that is not in very good condition.

So sometimes we need to bring in outside help, we need to bring in a new team member, maybe a consultant, maybe an agency, and one of the questions that we get a lot is how do I know who to to bring on? And the sort of the unvoiced question is, how do I not know that they’re not full of as the Spanish what’s the excrement? Are they Toto?

I’ve heard that one in a while.

You know, and it’s such an interesting question.

And it it goes under, you know, why you should have a really strong hiring manager, which isn’t for this episode, but you know, for to get it to get a good understanding of what someone can and can’t do.

It’s not enough to just say, hey, so you’ve worked with data before, right? And they say, Yeah, of course I have you, you need to dig deeper.

And so the way that I like to approach that is to ask more sc