In this week’s In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out!

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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

In this week’s In-Ear Insights we are back from days and days and days upon the road.

Katie, you were at Social Media Marketing World 2024 with me and I just finished the world tour going all over the place.

And we wanted to take some time to revisit some of the key takeaways and things that we experienced at Social Media Marketing World, particularly as the the landscape has changed so much.

The one thing that I noted that Social Media Marketing World, this is should be is and should be no surprise to anyone was like every other session was had something to do with generative AI huge surprise, right.

Yeah,

it was.

It was interesting.

I was.

I don’t know why I was surprised by that.

I think I was surprised.

Because you and I, Chris were in what was considered the AI track.

So there were speakers brought into the event specifically to talk about AI.

And then there was supposed to be the rest of the speakers talking about, you know, all of the different aspects of social media marketing.

And what I noticed instead was that every talk was about generative AI.

So then I almost kind of felt like, well, why are we here? And the reason we were there was to go deeper into generative AI and not sort of surface level it like the other speakers were going to do, because their focus was more of the social media tools and the tactics.

But I was a little concerned because of the potential conflicting messages, because of the overlap of sessions.

And because of how overwhelming it was, as an attendee, you had no breath, no break from hearing about generative AI, you walked out the door and somebody brought up generative AI, you went to a separate off site event? And oh, my god, somebody brought up generative AI? And can we please just stop talking about generative