In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss takeaways from the recent Marketing AI Conference, MAICON 2023. We talk about the growth of the event, Chris’s generative AI keynote, and share highlights from other speakers on AI regulation, ethics, and impact on jobs. We debate whether agile development processes are still needed with AI. Katie challenges the idea that QA processes can be fully automated. We speculate on an artisanal future where automation and human craft co-exist. Join us for a lively discussion on where AI is taking marketing and business.

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In this week’s In-Ear Insights we are back from MAICON, the marketing AI conference, the conference that we’ve been a part of since its very first event.

In fact, Katie, you and I spoke at the 2019, the inaugural event.

And this year, it was bigger and better than ever, with more than doubled the number of participants from the inaugural year, almost more than actually more than triple the number of people from last year.

And from what Paul Rhett’s or the founder was saying, they’ve had so much interest in everything they have to offer that they are bursting at the seams.

Because of generative AI.

Every talk was generative AI.

In fact, traditional machine learning stuff barely even mentioned was all general AI all time, mostly large language models.

I did the opening keynote, which seems to be well received and things but in terms of the themes, and sort of the big picture for where marketers think generative AI is really much I would say most of the crowd was still in the What is this stuff phase? Or how do I use this productively? Or is this going to be this you know, the singularity and Skynet? Sort of those?

Well, can I just first I want to say, you know how proud I am of Paul and Kathy and Mike and the rest of the team, because they have been beating this drum for years trying to get people to pay attention.

Even, I wouldn’t say even more so than you, Chris.

But just in a different like, I mean, they’re putting a whole event together, they’re building their whole company around marketing AI is literally called the marketing AI Institute.

And so to see them have their moment in the sun wa