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In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift. Explore the importance of balancing daydreaming with practicality for long-term business success.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-marketing-strategic-planning-macro-trends-uncertain-times.mp3
Download the MP3 audio here.
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Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In Ear Insights, no one’s going to listen to this episode. That’s—we’re just going to say that this is dropping Wednesday morning, the day after a US Presidential election. So, I want to start off by saying no matter what happens, this is part of a larger macro trend. That macro trend is increasingly unpredictable events—from climate disasters to crazy elections to AI eating everything. There is no shortage of things that are making life less predictable. On top of that, a conversation we had recently in Analytics for Marketers was, we also have less reliable marketing data. We all know Google Analytics Four is kind of a hot mess internally. We know that privacy restrictions, especially on mobile devices, are increasing to the point where 30, 40, 50% of your traffic may be unknown.
Christopher S. Penn – 00:49
We know that people are using search in very different ways. Recently, ChatGPT released this new search function which allows people to conduct searches from within it, and we have no visibility inside that as a tool. So, if it does take off, that will be a big thorn in our side. So, with this landscape of increasingly unpredictable events and less reliable data, Katie, we’re talking—it’s close to end of year. There’s like five work days left.
Katie Robbert – 01:17
There’s a few more than that, Chris, so don’t check out on us just yet.
Christopher S. Penn – 01:22
Exactly. How are you thinking as a leader in this space? How are you thinking about planning and strategy for an increasingly unstable, unpredictable environment?
Katie Robbert – 01:39
Well, what I was about to say, I realized before I even said it was going to be incorrect. I was going to say the days of having just one plan are long over, but they’ve been long over. You can’t just have one version of a plan. This is where, as you’re asking me what we’re going to do six, 12, 18 months from now, I may not know the exact details, but I
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By Trust Insights
5
99 ratings
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift. Explore the importance of balancing daydreaming with practicality for long-term business success.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-marketing-strategic-planning-macro-trends-uncertain-times.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In Ear Insights, no one’s going to listen to this episode. That’s—we’re just going to say that this is dropping Wednesday morning, the day after a US Presidential election. So, I want to start off by saying no matter what happens, this is part of a larger macro trend. That macro trend is increasingly unpredictable events—from climate disasters to crazy elections to AI eating everything. There is no shortage of things that are making life less predictable. On top of that, a conversation we had recently in Analytics for Marketers was, we also have less reliable marketing data. We all know Google Analytics Four is kind of a hot mess internally. We know that privacy restrictions, especially on mobile devices, are increasing to the point where 30, 40, 50% of your traffic may be unknown.
Christopher S. Penn – 00:49
We know that people are using search in very different ways. Recently, ChatGPT released this new search function which allows people to conduct searches from within it, and we have no visibility inside that as a tool. So, if it does take off, that will be a big thorn in our side. So, with this landscape of increasingly unpredictable events and less reliable data, Katie, we’re talking—it’s close to end of year. There’s like five work days left.
Katie Robbert – 01:17
There’s a few more than that, Chris, so don’t check out on us just yet.
Christopher S. Penn – 01:22
Exactly. How are you thinking as a leader in this space? How are you thinking about planning and strategy for an increasingly unstable, unpredictable environment?
Katie Robbert – 01:39
Well, what I was about to say, I realized before I even said it was going to be incorrect. I was going to say the days of having just one plan are long over, but they’ve been long over. You can’t just have one version of a plan. This is where, as you’re asking me what we’re going to do six, 12, 18 months from now, I may not know the exact details, but I
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