Sign up to save your podcasts
Or
Share In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift. Explore the importance of balancing daydreaming with practicality for long-term business success.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-marketing-strategic-planning-macro-trends-uncertain-times.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In Ear Insights, no one’s going to listen to this episode. That’s—we’re just going to say that this is dropping Wednesday morning, the day after a US Presidential election. So, I want to start off by saying no matter what happens, this is part of a larger macro trend. That macro trend is increasingly unpredictable events—from climate disasters to crazy elections to AI eating everything. There is no shortage of things that are making life less predictable. On top of that, a conversation we had recently in Analytics for Marketers was, we also have less reliable marketing data. We all know Google Analytics Four is kind of a hot mess internally. We know that privacy restrictions, especially on mobile devices, are increasing to the point where 30, 40, 50% of your traffic may be unknown.
Christopher S. Penn – 00:49
We know that people are using search in very different ways. Recently, ChatGPT released this new search function which allows people to conduct searches from within it, and we have no visibility inside that as a tool. So, if it does take off, that will be a big thorn in our side. So, with this landscape of increasingly unpredictable events and less reliable data, Katie, we’re talking—it’s close to end of year. There’s like five work days left.
Katie Robbert – 01:17
There’s a few more than that, Chris, so don’t check out on us just yet.
Christopher S. Penn – 01:22
Exactly. How are you thinking as a leader in this space? How are you thinking about planning and strategy for an increasingly unstable, unpredictable environment?
Katie Robbert – 01:39
Well, what I was about to say, I realized before I even said it was going to be incorrect. I was going to say the days of having just one plan are long over, but they’ve been long over. You can’t just have one version of a plan. This is where, as you’re asking me what we’re going to do six, 12, 18 months from now, I may not know the exact details, but I
View all episodes
By Trust Insights
5
99 ratings
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors shift. Explore the importance of balancing daydreaming with practicality for long-term business success.
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-marketing-strategic-planning-macro-trends-uncertain-times.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In Ear Insights, no one’s going to listen to this episode. That’s—we’re just going to say that this is dropping Wednesday morning, the day after a US Presidential election. So, I want to start off by saying no matter what happens, this is part of a larger macro trend. That macro trend is increasingly unpredictable events—from climate disasters to crazy elections to AI eating everything. There is no shortage of things that are making life less predictable. On top of that, a conversation we had recently in Analytics for Marketers was, we also have less reliable marketing data. We all know Google Analytics Four is kind of a hot mess internally. We know that privacy restrictions, especially on mobile devices, are increasing to the point where 30, 40, 50% of your traffic may be unknown.
Christopher S. Penn – 00:49
We know that people are using search in very different ways. Recently, ChatGPT released this new search function which allows people to conduct searches from within it, and we have no visibility inside that as a tool. So, if it does take off, that will be a big thorn in our side. So, with this landscape of increasingly unpredictable events and less reliable data, Katie, we’re talking—it’s close to end of year. There’s like five work days left.
Katie Robbert – 01:17
There’s a few more than that, Chris, so don’t check out on us just yet.
Christopher S. Penn – 01:22
Exactly. How are you thinking as a leader in this space? How are you thinking about planning and strategy for an increasingly unstable, unpredictable environment?
Katie Robbert – 01:39
Well, what I was about to say, I realized before I even said it was going to be incorrect. I was going to say the days of having just one plan are long over, but they’ve been long over. You can’t just have one version of a plan. This is where, as you’re asking me what we’re going to do six, 12, 18 months from now, I may not know the exact details, but I
More shows like In-Ear Insights from Trust Insights
View all
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
166 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,248 Listeners
2Bobs—with David C. Baker and Blair Enns
251 Listeners
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
174 Listeners
Nudge
171 Listeners
Big Technology Podcast
396 Listeners
The Artificial Intelligence Show
153 Listeners
Marketing Against The Grain
345 Listeners
This Day in AI Podcast
192 Listeners
Leveraging AI
50 Listeners
AI and I
29 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
431 Listeners
The Next Wave - AI and The Future of Technology
56 Listeners
AI Explored
50 Listeners