In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss key takeaways from the recent MarketingProfs B2B Forum conference. We cover topics like AI, digital marketing tactics, and generative content. Katie shares insights on non-AI focused sessions and the importance of remembering that technology is just a tool. Chris discusses legal implications around AI and copyright. We talk about the risks of over relying on AI, forgetting basic marketing skills, and striking a balance between technology and fundamentals. Overall, we provide an informative recap of B2B Forum while emphasizing the need to use AI wisely and maintain core competencies.

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In this week’s In-Ear Insights, we are back from a whirlwind tour at the MarketingProfs B2B forum and 2023.

Katie, you spoke, I spoke, and we had a bunch of really great sessions.

So let’s start off Katie with what are some of the things from the sessions and things you went to that you that you’ve learned some lessons learned, that you think are worth sharing?

I think the big thing, I mean, obviously, everyone is obsessed with generative AI right now, that was probably one of the larger themes that I noticed at the event, including with the opening remarks, and then the two follow up sessions to that we’re also focused on AI.

But the focus was more so how to make AI work for you not to be afraid of it and not to let it sort of take over everything.

As in, it’s just going to do your job.

No, it’s just going to do this.

But it was more around really understanding it.

That being said, because it was the thing that everybody was focused on.

The sessions that didn’t folk didn’t feature anything AI tended to be less attended.

Because everybody wanted to know the tools.

Everybody wants to know all the shiny objects and gadgets.

And so if I look objectively from the outside, I think that that is a risk.

Because the tools change so fast.

And it means that you’re not focusing on all of the other skills and things that go along with generative AI.

What was your takeaway?