In-Ear Insights from Trust Insights

In-Ear Insights: Should You Hire An AI Expert?


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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities.

You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the diverse skill sets that comprise true AI expertise, beyond just technology, and how to effectively vet potential candidates. You’ll understand how AI can magnify existing organizational challenges and why foundational strategy must precede any AI solution. You’ll gain insight into how to strategically approach AI implementation to avoid costly mistakes and ensure long-term success for your organization. Watch now to learn how to make the right choice for your organization’s AI future.

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    Machine-Generated Transcript

    What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

    Christopher S. Penn – 00:00

    In this week’s In-Ear Insights, a few people have asked us the question, should I hire an AI expert—a person, an AI expert on my team—or should I try to grow AI expertise, someone as an AI leader within my company? I can see there being pros and cons to both, but, Katie, you are the people expert. You are the organizational behavior expert. I know the answer is it depends. But at first blush, when someone comes to you and says, hey, should I be hiring an AI expert, somebody who can help shepherd my organization through the crazy mazes of AI, or should I grow my own experts? What is your take on that question?

    Katie Robbert – 00:47

    Well, it definitely comes down to it depends. It depends on what you mean by an AI expert. So, what is it about AI that they are an expert in? Are you looking for someone who is staying up to date on all of the changes in AI? Are you looking for someone who can actually develop with AI tools? Or are you looking for someone to guide your team through the process of integrating AI tools? Or are you looking for all of the above? Which is a totally reasonable response, but that doesn’t mean you’ll get one person who can do all three. So, I think first and foremost, it comes down to what is your goal? And by that I mean, what is the AI expertise that your team is lacking?

    Katie Robbert – 01:41

    Or what is the purpose of introducing AI into your organization? So, unsurprisingly, starting with the 5P framework, the 5Ps are purpose, people, process, platform, performance, because marketers like alliteration. So, purpose. You want to define clearly what AI means to the company, so not your ‘what I did over summer vacation’ essay, but what AI means to me.

    What do you want to do with AI? Why are you bringing AI in? Is it because I want to kee

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