In this week's In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it.

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In this week's In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you're working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at:

https://www.trustinsights.ai/powerquestions

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss what the term "content supply chain" really means. You'll learn whether this buzzword can improve your content creation process. Discover how to use both people and technology to create an efficient content workflow. Find out if the "content supply chain" delivers on its promise to reduce costs and improve your content quality.

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In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the potential impact of AI on empathy and society. You'll learn about the risks when AI creators lack empathy and the importance of compassion in a tech-driven world. Discover how democratizing technology and prioritizing human concerns can combat these risks. Find out how you can be part of the solution and shape the ethical use of AI.

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In this week's In-Ear Insights, Chris and Katie discuss generative AI limitations in marketing and why focusing on generative AI might not be the answer to your woes. You'll learn the best ways to analyze your data to find the true cause of the problem and get actionable steps to turn things around.

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In this week's In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn.

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In this week's In-Ear Insights, Katie and Chris examine the use of generative AI and lead generation. How do you use generative AI to improve lead generation? How do you build an ideal customer profile with generative AI? Tune in for step by step details!

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In this week's In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out!

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In this week's In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you're data-poor. What data is available to forecast and work with? How do you create data when you don't have it, and what strategic advantage might this confer? Tune in to find out!

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In this week's In-Ear Insights, Katie and Chris discuss the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search. How will generative AI impact search engine optimization? Tune in to find out, and what steps you should take to prepare for the future.

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