In this week’s In-Ear Insights, Katie and Chris explore the three necessities for starting a new business. What three things, if you had to start over from scratch, would you need to make your business successful? You’ll learn what those necessities are, why they matter, and how to apply them to your business, whether it’s new or not.

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In this week’s In-Ear Insights, suppose that you’re starting over or you’re trapped on a desert island, or any number of things where you don’t have all the resources that you’re used to for building and growing a business, what three things? would you say are absolutely essential to starting a business and or completely rebooting one, Katie, as our CEO? Where do we start? What’s its Day Zero of the next iteration of whatever? Where do we start? What are your three things?

I would start with users stories, I’m always I think I would always start there.

Because my first question is, what the heck am I doing? Why am I doing it? Who am I doing it for? You know, so I would say, number one, start with a user and a user story.

And I’ve written about this before, a user story can be a stand in business plan.

You know, if you don’t have a fully baked, you know, you know, deck and plan and all that good stuff that people expect you to have, you can have a user story.

So you can say, as a, you know, small business, I want to serve, you know, marketers who struggle with their analytics so that they can have better insights and focus on customer relationships.

That’s essentially what we do.

And that could be our whole business plan.

That’s our business model.

That’s our mission statement, that sort of becomes the driving force behind everything we do.

And so we have stated who we are, we’re a small business, we didn’t say we’re an enterprise sized business.

And so that sort of dictates sort of the next steps of how do we set ourselves up as a small business? I want to serve marketers.

So that’s our audience.

And so do I have that audience already? Do I need to go find that audience who are struggling with their analytics? So that’s a more specific type of