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In-Ear Insights: Tiktok and Marketing Mix Modeling
In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more!
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Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-tt-marketing-mix-modeling.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher Penn 0:00
In this week’s In-Ear Insights, suppose that you’re starting over or you’re trapped on a desert island, or any number of things where you don’t have all the resources that you’re used to for building and growing a business, what three things? would you say are absolutely essential to starting a business and or completely rebooting one, Katie, as our CEO? Where do we start? What’s its Day Zero of the next iteration of whatever? Where do we start? What are your three things?
Katie Robbert 0:32
I would start with users stories, I’m always I think I would always start there.
Because my first question is, what the heck am I doing? Why am I doing it? Who am I doing it for? You know, so I would say, number one, start with a user and a user story.
And I’ve written about this before, a user story can be a stand in business plan.
You know, if you don’t have a fully baked, you know, you know, deck and plan and all that good stuff that people expect you to have, you can have a user story.
So you can say, as a, you know, small business, I want to serve, you know, marketers who struggle with their analytics so that they can have better insights and focus on customer relationships.
That’s essentially what we do.
And that could be our whole business plan.
That’s our business model.
That’s our mission statement, that sort of becomes the driving force behind everything we do.
And so we have stated who we are, we’re a small business, we didn’t say we’re an enterprise sized business.
And so that sort of dictates sort of the next steps of how do we set ourselves up as a small business? I want to serve marketers.
So that’s our audience.
And so do I have that audience already? Do I need to go find that audience who are struggling with their analytics? So that’s a more specific type of audience.
So there’s marketers and then there’s marketers who are measuring and struggling.
So that and then here’s the services that we provide, so that they can focus on taking in taking action and customer relationship.
So that then says, Well, that means we’re going to handle the data.
So I would start there, start with my user story, because it’s going to tell me a lot about what I need to do next.
Christopher Penn 2:26
Okay, so that’s one th
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By Trust Insights
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In this week’s In-Ear Insights, Katie and Chris review marketing mix modeling, media mixed modeling, and whether Tiktok’s Marketing Mix Modeling study has any insights marketers can learn from. Tune in to find out more!
[podcastsponsor]
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-tt-marketing-mix-modeling.mp3
Download the MP3 audio here.
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher Penn 0:00
In this week’s In-Ear Insights, suppose that you’re starting over or you’re trapped on a desert island, or any number of things where you don’t have all the resources that you’re used to for building and growing a business, what three things? would you say are absolutely essential to starting a business and or completely rebooting one, Katie, as our CEO? Where do we start? What’s its Day Zero of the next iteration of whatever? Where do we start? What are your three things?
Katie Robbert 0:32
I would start with users stories, I’m always I think I would always start there.
Because my first question is, what the heck am I doing? Why am I doing it? Who am I doing it for? You know, so I would say, number one, start with a user and a user story.
And I’ve written about this before, a user story can be a stand in business plan.
You know, if you don’t have a fully baked, you know, you know, deck and plan and all that good stuff that people expect you to have, you can have a user story.
So you can say, as a, you know, small business, I want to serve, you know, marketers who struggle with their analytics so that they can have better insights and focus on customer relationships.
That’s essentially what we do.
And that could be our whole business plan.
That’s our business model.
That’s our mission statement, that sort of becomes the driving force behind everything we do.
And so we have stated who we are, we’re a small business, we didn’t say we’re an enterprise sized business.
And so that sort of dictates sort of the next steps of how do we set ourselves up as a small business? I want to serve marketers.
So that’s our audience.
And so do I have that audience already? Do I need to go find that audience who are struggling with their analytics? So that’s a more specific type of audience.
So there’s marketers and then there’s marketers who are measuring and struggling.
So that and then here’s the services that we provide, so that they can focus on taking in taking action and customer relationship.
So that then says, Well, that means we’re going to handle the data.
So I would start there, start with my user story, because it’s going to tell me a lot about what I need to do next.
Christopher Penn 2:26
Okay, so that’s one th
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