December 18, 2024

In-Ear Insights: Trust Insights 2024 Year In Review

35 minutes

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process is the key to navigating the ever-changing tech landscape. You will also hear how a focus on creating robust customer profiles allows them to develop custom AI solutions.

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher S. Penn – 00:00

In this week’s In-Ear Insights, we are winding down. This is the last In-Ear Insights episode of 2024. After this, we will be taking a well-earned holiday break, and I hope you are, too. In this episode, we thought we’d talk about the year in review, specifically for Trust Insights, taking a look back at the year—all the things that happened to the company specifically, for the general. We’re going to talk about that on this week’s live stream. So, if you’re not following along over at Trust Insights AI, YouTube, you can catch that Thursday at 1pm Eastern time. So, Katie, as our fearless leader, how was 2024?

Katie Robbert – 00:41

Oh, well, I have a lot more white hair now. I will say that, it’s when I look back, it feels like both the shortest and longest year that we’ve experienced so far. January seems so far away right now, but at the same time, I’m like, how did it already become December? And in the context of the business, that was very true. Where we started in January is not how we ended in December. So, the beginning of this year for Trust Insights, and I know for a lot of businesses, was tough. It was tough because generative AI had become very mainstream and people were trying to figure out what the heck that meant for their business, so people pulled back budgets.

Katie Robbert – 01:30

It was also an election year, which we also know people tend to get a little bit more conservative and just sort of wait and see. So there were a lot of factors at play at the start of 2024 that really made it challenging for businesses to figure out what was going to happen, especially small businesses like ours that don’t have external funding and investors. Yes, we have backup plans, our finances are fine, all that good stuff. But our business model is we get new clients, that’s our revenue. That’s a pretty standard business model for a lot of people. Ours is no different. And the first quarter of 2024 was admittedly very scary because things were just not moving.

Katie Robbert – 02:20

People were responding, but non-committal, and it made it really hard to

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