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In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous agents, and why skipping foundational steps leads to costly mistakes. You’ll see why workflow automation (like N8N) is the bridge to agentic AI, and how to avoid falling for social media hype. Finally, you’ll get practical advice on staying ahead without drowning in tech overwhelm. Watch now to demystify AI’s next big thing!
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-what-is-mcp-agentic-ai-generative-ai.mp3
Download the MP3 audio here.
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Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In-Ear Insights, let’s talk about MCP—Model Context Protocol—and its applications for marketing and what it means. Katie, you said you have questions.
Katie Robbert – 00:13
I do. I saw you posted in our free Slack group, Analytics for Marketers, towards the end of last week that one of the models had MCP available. When I see notifications like that, my first thought is: Is this something I need to pay attention to? Usually, you’re really good about letting me know, but I am a fully grown human who needs to be responsible for what I should be paying attention to and not just relying on the data scientist on my team. That was my first gut reaction—which is fair, because you’re a busy person. I like to keep you very busy, and you don’t always have time to let me know what I should be paying attention to. So that was problem one.
Problem number two is, yes, you post things typically ahead of when they become more commonplace announcements. I saw a post this morning that I shared with you about MCP and agentic marketing processes, and how it’s going to replace your SEO if you’re doing traditional SEO. For some reason, that raised all of my insecurities and anxieties. Oh my gosh, I really am falling behind because I like to tell people about getting their foundation squared away. If I’m being really honest with myself, I think I focus on that because I feel so lost when I think about AI, agentic processes, MCP, N8N, and all these other things. So I’m like, let me focus on what I know best.
But I am now in the boat where I feel like my boat is trailing behind the giant AI yacht. I’m dog-paddling to try to keep up, and I’m just not there. So help me understand a couple of things. One, what i
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By Trust Insights
5
99 ratings
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous agents, and why skipping foundational steps leads to costly mistakes. You’ll see why workflow automation (like N8N) is the bridge to agentic AI, and how to avoid falling for social media hype. Finally, you’ll get practical advice on staying ahead without drowning in tech overwhelm. Watch now to demystify AI’s next big thing!
Watch the video here:
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
https://traffic.libsyn.com/inearinsights/tipodcast-what-is-mcp-agentic-ai-generative-ai.mp3
Download the MP3 audio here.
[podcastsponsor]
Machine-Generated Transcript
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.
Christopher S. Penn – 00:00
In this week’s In-Ear Insights, let’s talk about MCP—Model Context Protocol—and its applications for marketing and what it means. Katie, you said you have questions.
Katie Robbert – 00:13
I do. I saw you posted in our free Slack group, Analytics for Marketers, towards the end of last week that one of the models had MCP available. When I see notifications like that, my first thought is: Is this something I need to pay attention to? Usually, you’re really good about letting me know, but I am a fully grown human who needs to be responsible for what I should be paying attention to and not just relying on the data scientist on my team. That was my first gut reaction—which is fair, because you’re a busy person. I like to keep you very busy, and you don’t always have time to let me know what I should be paying attention to. So that was problem one.
Problem number two is, yes, you post things typically ahead of when they become more commonplace announcements. I saw a post this morning that I shared with you about MCP and agentic marketing processes, and how it’s going to replace your SEO if you’re doing traditional SEO. For some reason, that raised all of my insecurities and anxieties. Oh my gosh, I really am falling behind because I like to tell people about getting their foundation squared away. If I’m being really honest with myself, I think I focus on that because I feel so lost when I think about AI, agentic processes, MCP, N8N, and all these other things. So I’m like, let me focus on what I know best.
But I am now in the boat where I feel like my boat is trailing behind the giant AI yacht. I’m dog-paddling to try to keep up, and I’m just not there. So help me understand a couple of things. One, what i
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