In this week’s In-Ear Insights, Katie and Chris talk social scheduling software. What is social media scheduling software, how is it different than social media management software, and what are the things to look for when choosing a social scheduling vendor? Tune in to find out!

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In this week’s In-Ear Insights, let’s talk about social scheduling, and specifically social scheduling tool.

These are tools that allow you to, among other things, schedule social media posts on major public social networks in advance so that you can schedule the next day’s content for next week’s content and not have to be sitting there at specific times of day, pushing the send button on your LinkedIn profile, your YouTube profile, your Tiktok account, and so on and so forth.

So, Katie, when you think about social scheduling, obviously, this is a very mature market, social media scheduling tools have been around for, what, 15 years now? Probably, yeah, about 15 years.

What are you What is it that that you find valuable about valuable about them? And what do you look for when you’re trying to figure out is this a good tool that I should use?

You know, it’s interesting, because social scheduling tools, they’re one of those kinda like, it’s a given that you would use one.

But I don’t think that that’s necessarily true.

And I think that the way in which they’re used, you know, is maybe underutilized a bit, I know that we under utilize our social scheduling tools.

And so what I look for is something that has an easy to use interface, something that’s easy to bulk upload.

And so this is sort of like, I feel like it’s different parts of the conversation, you know, how do you use it? And so for us, you know, we can curate, you know, upwards of 100 posts at a time of our own stuff, to then put into a scheduling tool.

But I also sometimes, like on a whim, just want to, you know, post something.

And so, do I go through a social scheduling tool? Or do I just post it natively to that particular platform.

And so these are the kinds of things that I feel like a social scheduling tool helps create more discipline, versus the random posting of a CEO, who’s just like, I feel like posting th