In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the latest buzz in the social media marketing sphere: Threads. Threads is a Twitter clone built on the Instagram database and architecture. It has experienced rapid growth, surpassing 100 million users in just a few days. Katie shares her frustration with Threads being tied to Instagram, as she treats her Instagram account differently from her Twitter account. The conversation revolves around the reasons behind Threads’ success, including its ease of use and the ability to import Instagram networks. Chris explains the concept of proximity of power, which Threads aims to replicate by providing users with the perception of being in close contact with influential figures. The discussion delves into the similarities and differences between Threads and Twitter, highlighting the lack of features such as desktop access, APIs, analytics, and advertising on Threads. Chris advises taking a cautious approach, maintaining both company and personal profiles, and cross-promoting Threads on Twitter. They also emphasize the importance of data privacy and being aware of the data being collected by Meta. The episode concludes with a reminder to experiment, track data effectively, and prioritize platforms that you own or have more control over.

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In this week’s In-Ear Insights, let’s talk about threads.

The topic that everyone in the social media marketing sphere has been a buzz about for the last four or five days.

It is July 10.

As we were recording this, just yesterday, threads past 100 million users the fastest growth of any social media marketing app ever in history.

If you are unfamiliar, this is meta, formerly Facebook metas.

Twitter clone, if we’re perfectly honest, is a Twitter clone that is built upon the Instagram database and architecture.

So it is essentially Twitter.

But using Instagrams database and for people who have been active on Instagram, when you join threads, one of the things you’re allowed to do is immediately just copy over the people that you were following on Instagram into threads, which has given the app it’s remarkably rapid growth, it would not have achieved that level of growth otherwise.

So Katie, I saw that you have you have also joined threads? What’s your take on it? What’s your perspective on it? What are you thinking about?