In this episode of In-Ear Insights, Katie and Chris discuss how to pick the right AI tools, answering the common question, “Which AI tool should I be using?” We explain starting with the problem, not the tool. Katie recommends the 5 P’s to evaluate AI readiness. We emphasize choosing AI intentionally, testing tools against requirements.

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In this week’s In-Ear Insights, one of the most common questions that we have all the time heard this a bunch at the most recent marketing AI conference, MAICON in Cleveland is the perennial.

Which AI tool should I be using? Which I actually will should I use? There’s so many of them.

There’s hundreds of new ones every single week.

So Katie, when somebody says to you, hey, which AI tool should I be using? What do you say to them?

I say that is absolutely the wrong question to ask.

I counter with, what problem are you trying to solve? Period? Not? What problem are you trying to solve with AI? So, you know, we’ve talked about this a few times AI, at least in this context is like any other shiny object technology.

Now AI definitely has staying power in terms of how it’s going to be integrated into our culture, our society our work.

But putting that aside for a second, if you are leading with, what problem am I trying to solve with AI? You’re already going to come up with the wrong answer.

And so people who are asking what tool should I use? It’s not going to solve a problem, it’s not going to integrate into their process nicely, because they first need to understand what is the question they’re trying to answer.

And so Chris, unsurprisingly, I’m gonna throw the five P’s at them.

I’m gonna say, what is the purpose? What is the problem you’re trying to solve? Who are the people involved? What is your existing process look like? What platforms are you currently using to solve the problem? And what is your measure of performance? How do you know you were successful in answering the question? And then you can take a look at all of those pieces, and figure out where AI fits in.

And then from there, you can start to look at okay, AI fits into this particular spot right here, what tools are available? That answer that question, and then you ca