In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the important issue of who owns your data. They talk about why companies need to be aware of who has access to their data, especially when using tools like Google Analytics or generative AI models. Katie and Chris explain how you may be giving competitors access to your data indirectly through models trained on your data. They offer suggestions for ensuring you maintain control and ownership of sensitive company data when leveraging new technologies like AI. Tune in to hear their examples and recommendations for governance, collaboration, and setting up the right data architecture.

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In this week’s In-Ear Insights, let’s talk about data specifically, who owns your data and who’s using your data.

We’ve had a couple of interesting things happen recently one, we’ve had one client who wants to do a specific kind of tracking on their website and Google Analytics 4 simply cannot do it, you would have to make some significant modifications to the code of your website to accommodate GA for as opposed to making the tool work for you.

That’s one aspect.

Second aspect ChatGPT recently announced its ChatGPT Enterprise Edition, which we’re pretty sure it’s going to be reassuringly expensive.

And the promise there is that your data will not be used by OpenAI to train their models.

This goes in tandem with a huge number of lawsuits and questions and things going on.

about who’s who owns the data that these these models are being trained on.

That also goes with questions we’ve had in our Slack groups like our analytics market, a Slack group, which you can get to at trust insights.ai/analytics, for marketers, someone asking, Hey, I have some interest in a custom model for this.

And our first question is, do you have the data because if you don’t have the data, you can’t tune a model.

And you probably don’t want to be making part of the secret sauce of your business based on data that you don’t own that you didn’t put into the model yourself.

So all of this to say that right now, companies are at an inflection point, if they if you don’t own your data, or at least a good portion of it.

You may be at risk not only from just not beyond do basic things like analytics tracking, but may not be able to take a