Hi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed.

Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner or a content creator, you’ll get actionable tips to make every video count.

🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing.

Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their video game.

Whether you're creating social media content or website videos, these tips will transform how you approach your opening shots.

Key takeaways:
• Why the first 4 shots matter more than ever
• Social media vs. website video strategies
• Real examples from different industries
• Simple techniques to hook viewers fastTime to master those crucial first moments!

🎬 #InFocus #VideoMarketing

Discover the proven connection between educational content and business growth. Learn how successful businesses use value-driven content to establish authority and convert viewers into customers.

Industry experts Ben and Tash from Jones Road Productions share their insights on creating content that builds lasting customer relationships.

This comprehensive podcast covers:

• Converting educational content into measurable sales
• Content marketing strategies for small to medium businesses
• Building brand authority through valuable content
• Balancing promotional and educational messaging 
• Creating content your audience actually wants
• Real-world examples from real estate, construction, and retail sectors

Perfect for business owners, content creators, and marketing professionals looking to enhance their content strategy and build genuine audience connections.

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Contact us for personalized video marketing solutions: 
https://jonesroadproductions.com/

We are back again with another episode! Dive into the real power of YouTube in 2025 with Ben and Tash from Jones Road Productions. We will break down why YouTube dominates the digital landscape, with shocking stats and insights about viewer behavior. Learn why this platform beats others for business growth, and why it's way more than just another social media channel. Perfect for business owners wondering if YouTube is worth their time (spoiler: it totally is). You'll never look at YouTube the same way again!

www.jonesroadproductions.com

Thrive in 25 etc etc. A quick catch up as we smash 2025 out the park! A year of big changes, yet to be revealed. Tik Tok got the boot but the Don has quickly gone into bat for the tech titans. Generative AI is getting scary good AND Tash only listens to podcasts in the car and at the gym, what gives?!

www.jonesroadproductions.com

Holy hecker, it's christmas time and the gift of In Focus keeps on giving. Catch these must do tips and tricks to elevate your business coming into 2025!

Today we are talking about our top 3 AI tools we use that to make our work life so much easier. It's not about replacing jobs or doing less work, but more about being efficient and finding ways we can make our content better.

Beware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it can best suit your workflow. No jobs being replaced here, not yet anyway...

You'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!

How to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.