In Focus

The Power of Pricing: How to Confidently Set Your Rates & Take Control of Your Finances

So many photographers struggle with setting their prices, feeling confident in what they charge, and truly understanding the financial side of running a business. But here’s the truth—pricing is power. When you fully understand your numbers, you’re not just making more money—you’re building a sustainable business that supports your life and dreams.

I am so excited to have Tami Gillespie on the podcast today! Tami is a photographer and business strategist who is obsessed with helping photographers gain confidence in their pricing and financial decisions. She’s here to share her top tips for pricing with confidence, common early mistakes photographers make when it comes to money, and how shifting your mindset around finances can be completely empowering.

FOLLOW ALONG:

Tami Gillespie: @TAMWEDDINGCO

The Creative Balance: Financial Resources for Photographers

The Creative Balance: @creative__balance

4 Marketing Mistakes You're Making (Fix Them in 15 Minutes)! These are quick an simple things you can fix (or update!) in 15 minutes to help your overall marketing strategy for your business!

In this powerful episode of the In Focus Podcast, I sit down with the incredible Mollie Adams—photographer, educator, and marketing strategist—who shares exactly how she generated over $500,000 in leads using nothing but organic Instagram strategies.

We dive into her journey of scaling her business, the systems that support sustainable growth, and the energetic connection she builds with clients that makes her brand stand out in a saturated market. Mollie doesn’t gatekeep—she’s walking us through what actually works, how to stay consistent without burning out, and how to use Instagram to create real, profitable relationships.

If you’re a photographer or creative entrepreneur wanting to book more clients, elevate your brand, and finally start seeing real results from Instagram, this is the episode you don’t want to miss.

🎧 Tune in to learn:

• How Mollie uses Instagram to connect, not just convert
• The backend systems she swears by to scale sustainably
• Why energetics and aligned messaging matter in marketing
• Her biggest tips for building trust and confidence on sales calls

Mentioned in the Episode

• Instagram Field Guide , $50 OFF with CODE: 'GINA50'
• Wedding Photography Workshop, May 26-29

In today's episode, we hear from Bridgette Wuest on how she taps into the psychology & power of energetics & connection to absolutely crush it in her client calls.

• Building her Photography Business
• Bringing Her Husband FULL TIME into Her Business
• The Power of Energy & Connection in Booking Clients
• Mastering the Client Booking Call

Mentioned in this Episode

• The Wedding Photography Workshop May 26-29
• A workshop for Wedding Photographers looking to elevate their portfolio and business in 3 days. APPLY NOW for early bird pricing!

• Bridgette's TRANSFORMATION Coaching Program
• Opening again in APRIL, coaching for wedding photographers

• HONEYBOOK
• The CRM I trust most and recommend for handling all client communication, files and inquiries to schedule these calls! 30% off using THIS LINK!

3 THINGS YOU CAN DO WHEN INQUIRES ARE DOWN

Inquiries got you down? Feeling like your inbox could use a boost? Today's episode is all about turning that energy around and refocusing on the things you CAN control in order to change that silence in your inbox.

PHOTOGRAPHERS: Don't miss your change to join me for 3 nights in WASHINGTON STATE for an amazing workshop. We're talking styled shoots, education, two venues, tiny cabins- ITS MY LITERAL DREAM. Submit your application here!

07. Transitioning to Full Time, Anti-Niche Photographers + Launching a Networking Group with Bailey Gordon

This episode is my first GUEST episode! And I was SO SOO excited to welcome on Bailey Gordon. Bailey is a past bride of mine, turned friend and colleague. As a photographer, we just get each other. What I love about Bailey is her positive attitude and ability to juggle all of the things. I brought her on to specifically share her experience going from side-hustle photographer to full time photographer.

In this episode we talk about what that transition looked like for both her and her family. She discusses her decision to not niche as a photographer and we catch up on where she is now in her business. We also chat about her newest venture of launching a networking group! It jam packed with advice and experience and I can not wait to share!

PHOTOGRAPHERS

If you're looking to level up your business this year, I don't want you to miss out on my in-person workshop happening May 26-29 in Washington. It's 3 NIGHTS and packed with elevated styled shoots, education and community. EARLY BIRD PRICING SAVES YOU MONEY! You can submit an application right here! 

Shared in the episode: 

Photos by Bailey WEBSITE

Photos by Bailey INSTAGRAM

IN PERSON PHOTOGRAPHY WORKSHOP APPLICATION 

Momboss Meetup Networking Group

In this episode of the In Focus Podcast, I'm asking you 6 questions to help you really dive into your vision for this year. We're talking looking at what's working, what's not, your dreams and goals and how we can make adjustments to be aligned and focused on where you want to go. These are questions to get you focused on where you really want to go in your business and life. This is an episode for clarity, journaling, deep thinking and inward thinking.

DOWNLOAD THE WORKSHEET HERE

We’re pulling everything together to talk about building a roadmap for long-term success. This isn’t just about setting goals; it’s about creating a sustainable plan that ensures consistent growth, avoids burnout, and keeps you aligned with your vision.

Episode 4 in our 5 Part series, ‘5 Steps to Transform Your Photography Business' Diving into one of the most exciting and impactful topics: MARKETING. Specifically, how to market yourself in a way that attracts your dream clients. Marketing can feel overwhelming with so many platforms and strategies out there, but I’m going to break it down into clear, actionable steps that will help you stand out and connect with the clients who truly value your work.

Today, we’re tackling one of the most challenging and important topics for photographers: PRICING! Specifically, how to set pricing strategies that not only attract clients but also reflect your true worth. If you’ve ever struggled with knowing what to charge, felt pressure to discount your services, or worried that clients won’t pay your rates, this episode is for you.