By MessageGears
5
33 ratings
The podcast currently has 16 episodes available.
Few people understand like Scott Grove the importance and impact the growing field of marketing operations can have on a business. Scott is a marketing, technology, and operations thought-leader with over 20 years of experience at brands like Expedia, GoDaddy, Zillow, and now Heap. In this episode, we chat about how marketing operations can (and should) fundamentally improve how a business communicates with their customers and what kind of mindset someone looking to break into the field needs to be successful.
On this episode, we’re joined by a longtime friend and familiar face in the email marketing industry Scott Cohen. After spending years on the agency side, Scott’s since been running email and CRM programs at 1-800-CONTACTS, Purple, and now SmileDirectClub, where he’s the Director of CRM Lead Conversion. He’s also on the board of the ANA’s Email Experience Council and was named the Email Marketer of the Year by the organization in 2021. We talked about the evolution of email marketing, Scott's unique experience working for unique eCommerce brands, and what it takes to make it in digital marketing today.
Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President, Tim Burke, joins host Will Devlin for the Season 2 premiere of IN GEAR to talk about their journey and how they're helping big brands use their data more effectively.
The MessageGals, India and Danielle, chat all things ESPs, changing industry standards, and next-gen platforms with special guest and industry expert, Chris Marriott. They may or may not also dive into whether aliens exist? Tune in to see how out of this world MessageGears gets today!
Customer data platforms (CDPs) are among the most buzzworthy topics among marketing technology users and enthusiasts in recent years. Lots of companies have already invested in a CDP, and many that haven’t are looking to do so in the near future.
Still, there’s confusion in the marketplace about what problems CDPs alleviate and what the real definition of a customer data platform should be. That’s part of what martech guru David Raab, founder and CEO of The CDP Institute, set out to clarify.
In this episode of IN GEAR, India Waters and co-host Danielle Profita Briner chat with David to break down:
Last week at their annual Worldwide Developers Conference (WWDC) event, Apple announced a set of new privacy features for the upcoming iOS 15. Perhaps the most controversial (at least according to Marketing Twitter) is called Mail Privacy Protection. Apple asserts that MPP is designed to prevent “third parties” from accessing tracking data in email, primarily through tracking pixels placed in the message code. Apple says the new feature will “prevent senders from knowing when [users] open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”
We grabbed MessageGears’ Director of Deliverability Brad Gurley to break down what exactly this means for marketers and for deliverability monitoring in the future. We also welcome new co-host Luke Ambrosetti, making his IN GEAR debut!
Marketers strive to deliver the right message to the right person and the right time. Over the years, technology has been able to help them reach the right person at the right time, but in 2015, Parry Malm saw that there was still a major gap in being able to help marketers get the right message. Soon after, Phrasee was born.
On this episode of IN GEAR, India and Nick (on his final IN GEAR appearance) speak with Parry about how Phrasee helps businesses generate fluent, human-sounding language at scale. They also dive in a bit on how to build a company that people want to work for and how Phrasee’s culture got them through some anxious times in 2020.
Data (and understanding how to use it effectively) is the lifeblood of an organization. Marketers want to work quickly and do things fast, and going through I.T. to get access to the data they need can be slow and painful.
On this episode of IN GEAR, India and Nick speak with Rishi Shah (CEO and Co-Founder of Digioh) about how SaaS tools will continue to move to models where they don’t store data, in order to make it easier and better for both I.T. and marketing. Also discussed:
Rishi also gives Nick some advice for how to juggle work with having a newborn at home. (summed up: “it gets better; take naps”).
Customers don’t experience data, they experience content. The mission of Movable Ink is to provide tools that connect data with the right creative and deliver it at the right moment for customers.
In this episode of IN GEAR, India and Nick talk with Lalit Chopra, SVP of Product, and Bill Reinwald, Director of Business Development at Movable Ink about how marketers are delivering data-driven creative in real-time at scale. You’ll also hear:
Plus, we cover some examples of micro-moments gone wrong, and India takes Lalit and Bill through a grueling Lightning Round. Hope y’all enjoy!
The podcast currently has 16 episodes available.