Some family legacies are inherited. Others are continually reimagined by each generation that carries them forward.

In this episode of In Good Company, Taylor McAlpine sits down with Katelyn McPherson of McPherson Cellars, whose family helped pioneer West Texas's wine industry. Katelyn shares how her grandfather began experimenting with winemaking in the basement of Texas Tech’s chemistry department, how that experimentation helped open the door for a growing Texas wine industry, and how her father, Kim McPherson, continued that work through a career devoted to making wine on the High Plains.

Their conversation explores what it looks like for a third generation to find its own place within a family business. Katelyn discusses leaving Lubbock, eventually returning home, and bringing her own creativity and perspective to McPherson Cellars through events, hospitality, and small changes that make the winery more welcoming and approachable. She also shares why wine does not have to feel intimidating, how changing consumer habits are challenging the industry, and why creating memorable experiences may be just as important as what is inside the bottle.

Katelyn and Taylor also discuss the importance of collaboration between wineries, restaurants, breweries, growers, and other local businesses, the role downtown Lubbock plays in the McPherson story, and why strengthening the broader Texas wine community benefits everyone involved.

In Good Company is a Local LBK podcast sponsored by Cavender Auto Family, sharing the stories and lessons of the people building businesses, serving their communities, and creating lasting legacies across Lubbock and West Texas. Because when you're with Local LBK, you're always in Good Company. 

Some of the strongest family businesses are built by knowing what to preserve and what needs to change. In this episode of In Good Company, Taylor McAlpine sits down with Brock Waldrop, sales and marketing director at Miller Waldrop Furniture. Brock shares the story of growing up around the family business, building experience outside of it, and eventually returning with new ideas for how the company could continue to evolve.

Their conversation explores what it takes to introduce new technology, systems, and marketing strategies into an established business while earning the trust of longtime employees and the generation that came before. Brock also discusses navigating major changes in the furniture industry, learning from retailers across the country, developing his sales team, and using experimentation and continuous improvement to keep the business moving forward.

Brock also shares how Miller Waldrop stays connected to the communities it serves through local partnerships, donations, volunteer efforts, and a commitment to supporting other organizations across Lubbock, Hobbs, and Ruidoso.

In Good Company is a Local LBK podcast sponsored by Cavender Auto Family, sharing the stories and lessons of the people building businesses, serving their communities, and creating lasting legacies across Lubbock and West Texas. Because when you are in good company, everything moves forward.

Here’s a stronger hook that centers on the episode’s most memorable idea:

Some of the best business ideas come from the willingness to pivot, experiment, and learn along the way.

In this episode of In Good Company, Taylor McAlpine sits down with Bailey Fisher, production manager and head roaster at Daybreak Coffee Roasters. Bailey shares how Daybreak evolved from one of Lubbock’s earliest coffee shops into a wholesale roasting, equipment, and service company whose reach now stretches across West Texas, New Mexico, and beyond.

Their conversation explores the art and science of roasting coffee, the value of experimentation, and why failure can become one of a business’s greatest teachers. Bailey also discusses working alongside his father and Daybreak founder Scott Gloyna, preparing the next generation of leadership, empowering employees to take ownership, and building partnerships that help other local businesses succeed.

In Good Company is a Local LBK podcast sponsored by Cavender Auto Family, sharing the stories and lessons of the people building businesses, serving their communities, and creating lasting legacies across Lubbock and West Texas. Because when you are in good company, everything moves forward.

What does it take to keep a business moving forward for nearly a century?

In this episode of In Good Company, Taylor McAlpine sits down with Ryan Carpenter of Armstrong Plumbing, Air & Electric, a fourth-generation Lubbock business founded in 1934.

Ryan shares how Armstrong has stayed resilient by planning ahead, embracing new technology and solving problems before they reach the jobsite. From prefabrication and robotic layout to workforce development and preparing for the company’s 100th anniversary, the conversation explores how thoughtful preparation can protect a business’s legacy while positioning it for what comes next.

They also discuss Ryan’s path into the family business, the importance of learning from previous generations, building the next generation of skilled tradespeople and why long-term success requires more than simply continuing to do what has always worked.

For business owners thinking about succession, growth or how to prepare for an uncertain future, this episode offers a practical look at what it means to stay one step ahead.

In Good Company is a Local LBK podcast featuring the people behind multigenerational family businesses and the lessons they have learned while building companies that last.

In this episode of In Good Company, Taylor McAlpine sits down with Madison Baker of California Tees, a 50-year-old print shop on 16th and University in Lubbock, Texas.

Madison shares the story of how her dad started California Tees in 1976, what it was like growing up in the business, and how she eventually found her way back to Lubbock to help lead the company into its next chapter. The conversation covers family business, motherhood, creative work, screen printing, building a team, modernizing old systems, and what the future of custom apparel could look like.

Taking the business from handwritten invoices to live event printing, Madison gives a behind-the-scenes look at what it really takes to run a creative production business while honoring the legacy that came before her.

In this episode of In Good Company, we sit down with Stephen Cavender, President and CEO of the Cavender Auto Family, to talk about what it really takes to build a business that lasts. Stephen shares the story of how his family got started in the car business in 1939 and how that foundation has grown into a multi-state operation with 16 dealerships. From navigating the realities of a family business to stepping into leadership himself, he gives an honest look at the challenges, opportunities, and decisions that have shaped their journey. We also talk about the role mission and purpose play in their organization, how they think about leadership across teams, and why giving back to the communities they serve is central to everything they do. Whether you are building a business, leading a team, or simply care about the people and stories shaping Lubbock and beyond, this conversation will leave you with a deeper appreciation for what it means to grow something that lasts. Because when you are in good company, everything moves forward.