Some family legacies are inherited. Others are continually reimagined by each generation that carries them forward.
In this episode of In Good Company, Taylor McAlpine sits down with Katelyn McPherson of McPherson Cellars, whose family helped pioneer West Texas's wine industry. Katelyn shares how her grandfather began experimenting with winemaking in the basement of Texas Tech’s chemistry department, how that experimentation helped open the door for a growing Texas wine industry, and how her father, Kim McPherson, continued that work through a career devoted to making wine on the High Plains.
Their conversation explores what it looks like for a third generation to find its own place within a family business. Katelyn discusses leaving Lubbock, eventually returning home, and bringing her own creativity and perspective to McPherson Cellars through events, hospitality, and small changes that make the winery more welcoming and approachable. She also shares why wine does not have to feel intimidating, how changing consumer habits are challenging the industry, and why creating memorable experiences may be just as important as what is inside the bottle.
Katelyn and Taylor also discuss the importance of collaboration between wineries, restaurants, breweries, growers, and other local businesses, the role downtown Lubbock plays in the McPherson story, and why strengthening the broader Texas wine community benefits everyone involved.
In Good Company is a Local LBK podcast sponsored by Cavender Auto Family, sharing the stories and lessons of the people building businesses, serving their communities, and creating lasting legacies across Lubbock and West Texas. Because when you're with Local LBK, you're always in Good Company.