In this episode, we welcome a very special guest, Dave Gerhardt.

We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights!

Chapters 📌 

[00:00:00] Introduction

[00:02:20] Podcast reviews and rankings.

[00:08:03] Interview podcast as content strategy.

[00:10:43] Consistency in growing podcasts.

[00:15:27] Building a Founder Brand.

[00:21:01] Building an audience through podcasts.

[00:23:18] The niche can be you.

[00:26:44] Unique Startup Pitching Strategies.

[00:33:11] Embracing failure and validation.

[00:35:04] Building products and customer interviews.

[00:40:16] What's important for B2B marketers?

[00:42:40] Best time to post.

[00:46:47] Building engaging communities.

[00:51:27] Sometimes it's just us.

[00:55:27] Final marketing strategy insights.

[00:58:45] Trusting online recommendations dilemma.

🖇 Follow links 🖇

👉 Dave on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/davegerhardt/

👉 Join Exit Five: https://www.exitfive.com/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we chat with Kevin Adom about team management and the marketing industry.

We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance.

We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company.

The conversation flows naturally and covers interesting insights and funny moments.

Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing.

Chapters 📌 

[00:00:00] Introduction

[00:00:37] Team management and industry insights.

[00:06:13] Finding a career in marketing.

[00:11:17] Delegating creative marketing tasks.

[00:15:04] Hiring and managing teams.

[00:19:11] Not wanting people management.

[00:24:11] CRM being underutilized.

[00:27:38] Attribution and marketing channels.

[00:35:08] SMS marketing and automation.

[00:38:41] Lead gen and marketing channels.

[00:42:23] SEO potential in businesses.

[00:46:08] Web shopping and revenue growth.

[00:51:08] A product management tool.

[00:54:59] Snobby discussion about job titles.

[01:00:26] Nonfiction books and information overload.

🖇 Follow links 🖇

👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

Carrie Rose is in the house ladies and gents! And she delivered!

In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search online.

Whether you're interested in SEO or content creation, there's plenty to learn from this conversation.

Tune in to gain valuable insights and discover new perspectives in the world of digital PR and SEO.

Chapters 📌 

[00:00:00] Introduction

[00:04:45] The social search angle.

[00:07:30] The shifting search behavior on TikTok.

[00:08:45] SEO and social platforms.

[00:12:26] TikTok algorithm optimization.

[00:15:53] TikTok search bar rankings.

[00:19:21] TikTok SEO and CTR.

[00:23:07] Generating demand for SEO.

[00:27:16] Building trust with Ecom size guides.

[00:31:29] The power of word of mouth.

[00:35:39] Brand guidelines and creativity.

[00:37:24] Grabbing attention with QR codes.

[00:43:10] "Sex toy" hair product campaign.

[00:45:36] Print vs Digital PR.

[00:50:09] Leveraging Local news.

[00:54:01] The most engaged topic.

[00:56:08] Squid Game and sneakers.

[01:00:38] PR frustrations and solutions.

🖇 Follow links 🖇

👉 Carrie on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/carrieroseballoch/

👉 Rise at Seven's website: ⁠https://riseatseven.com/⁠

👉 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated and summarized '9-second' articles.

We discuss their journey of creating the app and how they successfully pivoted their branding based on user feedback. The importance of reaching out to celebrities and not being afraid to cold approach potential partners is also highlighted.

We also touch on their experience as part of the Snapchat incubator group and meeting with Evan Spiegel. Lastly, we announce the upcoming release of podcast merchandise and a giveaway for our listeners.

Chapters 📌 

[00:00:00] Introduction

[00:01:11] The importance of speaking to your users.

[00:05:37] Cold emailing celebrities.

[00:12:49] Average number of swipes on Volv.

[00:14:36] Short-form vs. long-form content.

[00:19:09] Gen Z's desire for neutrality.

[00:24:46] Growth via YouTube tech bloggers.

[00:27:16] Referral program and user acquisition.

[00:32:38] Understanding target audience better.

[00:37:37] Different cohorts using the product.

[00:39:15] Indie Hackers newsletter partnership.

[00:43:07] Podcasts as effective marketing.

[00:50:11] Capturing data for user recommendations.

[00:55:12] Cold approaching and networking.

[00:57:26] Interesting interview techniques.

🖇 Follow links 🖇

👉 Priyanka on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/priyanka-vazirani/

👉 Shannon on Linkedin: https://www.linkedin.com/in/shannon-almeida/

👉 Volv's website: https://volvmedia.com/

👉 Jake on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager.

We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention.

We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Snake'.

Tune in for an insightful discussion on app growth and gaming nostalgia. 🎧

Chapters 📌 

[00:00:00] Introduction

[00:01:10] Retention and improving app growth.

[00:10:01] SoundCloud growth and mobile presence.

[00:15:42] MBA's impact on career growth.

[00:18:14] The mobile growth stack.

[00:23:04] Impactful mobile web traffic.

[00:27:00] ASO testing and growth strategies.

[00:32:35] Success stories from SoundCloud.

[00:37:31] Power-user notifications.

[00:42:24] Reach, Relevance, and Frequency in Mobile Growth.

[00:47:32] Personalized user engagement scoring.

[00:52:31] Developing custom widgets for growth.

[00:57:16] Apple Pay and App Store features.

[01:02:16] Mobile advertising attribution and tracking.

[01:05:14] Product market fit.

🚨 Andy's hot links 🚨

Phiture's website  www.phiture.com
Mobile Growth Stack framework: https://phiture.com/mobilegrowthstack/what-is-the-mobile-growth-stack-426c6e474329/
Mobile Growth Blog:  https://phiture.com/mobilegrowthstack/
App Store Optimization Blog:  https://phiture.com/asostack/
Other resources (including our Slack communities): https://phiture.com/growth-resources/
RRF Framework: https://phiture.com/mobilegrowthstack/rrf-a-framework-for-building-impactful-notifications-73c7b91c45a7/
An update to the RRF framework that was published more recently - we use this version with a lot of our growth prioritization work at Phiture:  https://phiture.com/mobilegrowthstack/create-a-scalable-prioritization-process-with-the-krrfc-framework/

🖇 Follow links 🖇

👉 Andy on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/andycarvell/

👉 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠

👉 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠

📺 Follow us on Youtube: ⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠

📧 Our weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs.

You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of those are major hitters with real influence. These are your stars. Surround them with a few role players that are excellent in their niche.

Then you have a bench lineup. Another five that you're taking bets on that are going to be bigger throughout the year. Then you have a few rookies, two-way contracts, etc. that you're testing with a few posts to see if they can work for you.

You need a coach and a support team to help organize and train. The salary recap is your budget. And you rotate and shift each year to meet your needs based on what your brand needs to succeed. This concept can be scaled up and scaled down in size and cost, depending on the size your brand operates in.

Overall, brands should radically reduce one-off influencer posts in 2024. Everything should be longer-term contracts and they should make enough fiscal sense that creators are willing to rep you across every avenue with which they promote.

This goes for D2C, Retail, B2B, Software, everything.

--------------------

Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠

🔔 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠

--------------------

MORE IN GROWTH WE TRUST

For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel:

⁠⁠https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1⁠⁠

--------------------

For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/

📧 Or subscribe to the weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠

-------------------- 

Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️

-------------------

✌️

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴

Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns.

Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes.

Chapters 📌 

[00:00:00] Introduction

[00:03:24] We tried LinkedIn auto DMs

[00:09:48] Differentiation for businesses.

[00:13:46] Stories from Patch Plants.

[00:19:02] Personalised shopping experiences.

[00:24:03] Creative differentiation in performance marketing.

[00:27:09] Listening to customers.

[00:31:05] Ad effectiveness on TikTok.

[00:35:09] Implementing insights during customer interviews.

[00:39:28] A/B testing.

[00:44:33] Customer research through ads.

[00:48:00] Creative driving performance marketing.

[00:51:04] Crafting a compelling story.

[00:55:20] Understanding customer needs.

🖇 Useful links 🖇

👉 Chris on Linkedin: ⁠https://www.linkedin.com/in/chris-winterhoff/

👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠

📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share with it with your network 🤝

See you next week!

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think are going to explode next year.

Predictions to get you thinking about your marketing planning for the new year 🎆

--------------------

Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

🔔 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

--------------------

MORE IN GROWTH WE TRUST

For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1

--------------------

For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/

📧 Or subscribe to the weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

-------------------- 

Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024.

Even if they are not in the US.

They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM.

The election will have an impact on advertising budgets and strategies.

Tune in to learn more about the connection between politics and marketing. 🎧

--------------------

Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠

🔔 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠

--------------------

MORE IN GROWTH WE TRUST

For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel:

https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1

--------------------

For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/

📧 Or subscribe to the weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠

-------------------- 

Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️

-------------------- 

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In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo.

Some key takeaways:

Chapters 📌 

[00:00:00] The future of work.

[00:04:57] Passionfruit: the best marketing freelancer platform.

[00:06:42] Rethinking agency models.

[00:09:30] Finding YOUR growth path.

[00:13:11] Freelancers vs. agency dynamics.

[00:16:52] Measuring freelancer progress and compensation.

[00:20:22] Going freelance and fractional work.

[00:24:01] Real captains of industry.

[00:28:11] Occupying a customer's mind.

[00:32:55] Referrals and freelance growth.

[00:35:44] Understanding the needs of enterprise.

[00:38:39] Shield of Legitimacy.

[00:43:24] Navigating potential fuck ups.

[00:47:00] Marketers on the platform.

[00:52:05] How we would grow Passionfruit: Starting a podcast

[00:53:26] Distribution of podcast content.

[00:55:56] Diversity in decision-making.

[00:57:31] CMOs buying behavior.

[01:03:33] Plugging a podcast into a cold email.

[01:07:01] Helping people figure out.

👉 Raffi on Linkedin: https://www.linkedin.com/in/raffisalama/⁠

👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠

📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

Small ask from us, please follow the pod, leave us a 5* review, and share with your network 👍