Come BTS with me! This week I’m sharing the behind-the-scenes of my branding photo shoot for Love Lane. The Team, the process, the day of, the chaos, what we did right, what I would do differently, and what I’m actually going to use this content for.

TEAM FOR PHOTOSHOOT:

Photographer: Cheyanne Franke of UUPFRONT

Brand Designer: Katie of The Kollective Studio

Hosted by Kristina Maccaro — Founder of Love Lane Salon

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

WTF is content anyway, right? Let’s talk about it. What it is. Why it’s important. How to level your content the f*ck up. Are you finding it hard to find the time and resources to create killer content? Listen in to find some solutions!

Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective.

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

I built my entire business from Instagram and social media marketing. That’s the truth. As much as I want to hate on it, I kind of can’t!

Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective.

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

Want to know how I hired my Team at Love Lane? Listen to learn my process, a few favorite interview questions, secrets to onboarding smoothly, and what I think is the most important quality to hire for. Spoiler: It's NOT talent.

Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective.

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

"Scaling" has become a bit of a buzzword. But growth and profit are important and should not be overlooked. Do you feel like you are having a seasonally slow time or are you forever stagnant? Listen to why I think you AREN'T scaling and HOW you can turn it around.

Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective.

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

Are you on the struggle bus and want to know how the hell to get off of it? I've been there. Listen to hear WHAT is the answer to almost every struggle you have and HOW it will help you. Need to know more? Reach out!

Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective.

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

Systems don't have to suck. But they need to work. They need to align with your overall strategy to stop the chaos and keep things organized. Check out the 5 of my favorite systems that have been implemented in my salons. They create operational consistency, keep information flowing quickly, strengthen company culture, and support client experience. 

Hosted by Kristina Maccaro — Founder of Love Lane Salon and Love Lane Collective.

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

It’s 2022, time to get over your fear of tech and level up your business. As an industry, we are SLOW to integrate technology and automation into our beauty businesses. Take a listen to my must-haves for streamlining my salons, creating a more independent team, and curating a more valuable client experience.

Hosted by Kristina Maccaro — Founder of Love Lane Salon

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

KPIs are cool and all but do you know how to use them? In this episode, I’m talking about setting, tracking, and coaching to Team goals. This is the real deal. It's how I track KPIs, set goals, and keep the Love Lane Team motivated. Give it a listen.

Hosted by Kristina Maccaro — Founder of Love Lane Salon

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little

KPIs (aka Key Performance Indicators) help you measure success as a salon owner. BUT KPIs have to make sense for the business you have AND the business you want. Take a listen to hear what KPIs I think every salon owner, especially those owners with salons who charge hourly, should be tracking the hell out of.

Hosted by Kristina Maccaro — Founder of Love Lane Salon

Follow: @kristinamaccaro + @inhairwetrust + @lovelane.collective

Email: [email protected]

Music by: Paul Little