Ally Piñon is the Digital Marketing Director at Chastang Automotive Group, which includes Chastang Ford and Chastang Autocar. She has more than a decade of B2B and B2C marketing experience in the automotive industry. Throughout her career, she has managed and supported strategic efforts in brand reputation, advertising, content development, social media marketing, research and planning, community partnerships, creative agency, and vend

In this episode…

Are you struggling to market your dealership effectively? What can you do to streamline your marketing processes and become more profitable?

To create authentic and engaging marketing messages, understanding your dealership's goals is essential. An in-house marketing team helps identify and align a dealership's needs with customers’ needs. However, concentrating on sales alone is not an effective long-term strategy. B2B and B2C marketing expert Ally Piñon says to focus on marketing, sales, service, and parts. 

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ally Piñon, the Digital Marketing Director at Chastang Automotive Group, to talk about in-house marketing for the automotive industry. Ally discusses B2B marketing tips, bridging the gap between marketing, automotive sales, and fixed ops, and her future marketing plans.