In this episode of The Pulse, Dana Walker speaks with Jeff Genova, the Downtown Development Authority Coordinator for Holland, Michigan. They discuss Jeff's journey from managing a brewery to his current role in city government, emphasizing the importance of community collaboration and relationships with local businesses. Jeff shares insights about the innovative infrastructure in Holland, including a snow melt system and a new ice skating ribbon, which enhance the downtown experience year-round. The conversation also touches on cultural differences between Michigan and the South, Jeff's passion for cooking and photography, and future developments in Holland.