Sam Plymale, Plymouth DDA's Executive Director, discusses the why and how of the creation of Downtown Plymouth's 2024 Five-Year Strategic Plan, followed up with a brief outline of what is included in the plan and lessons learned. Downtown directors can learn what might trigger the need for completion of a plan and the best practices to follow during its creation.

Sam completed this podcast as part of his capstone project for the MDA's Professional Development Certificate Program. Congratulations on this achievement, Sam!