Music has always been key in setting the mood. Odds are you’ve been to restaurant, a cozy café or maybe a clothing store - but how much do we really pay attention to the music played in those settings? Or the memories we form?

This episode of seeks to understand the music strategy behind our favorite retail spaces and the memories we create.

In this episode, I sit down with DJ and Vibe Curator, Selomé Samuel to discuss more.

There’s a link between music and memory. We’ve seen it studied in films like “Alive Inside”. We hear folklore sayings that tell us ‘nothing triggers a memory quite like a song’. We even experience these moments when we are mentally and emotionally transported back to our memories. 

But why is that exactly, and what can we learn from them?

In this episode, I sit down with cognitive neuroscientist Dr. Amy Belfi to discuss more. 

In My Element is podcast that explores our relationship of music and memory. In this inaugural season, we seek to understand why music has the ability to evoke memories and all the ways those memories are formed.  

Welcome to In My Element, I’m your host Briana Jade