In Phocus

Aven Hospitality may be a new name, but CEO Teresa Mackintosh is already deep into the company’s next chapter.

Following its 2025 acquisition by TPG and separation from former owner Sabre, Mackintosh has spent the past six months preparing Aven to stand on its own. In this episode, she shares how the company is shifting from long-term strategic planning to rapid, three- to six-month execution cycles to keep pace with technological change.

Drawing on her background in accounting, SaaS and private equity, Mackintosh explains her “three-legged stool” approach to leadership, balancing the needs of hoteliers, employees and investors. She discusses Aven’s immediate investment priorities, including modernizing its platform for AI, strengthening its booking engine, and expanding payments and retailing capabilities to become the commerce hub for hotel partners.

Mackintosh also addresses the fragmentation of the hospitality tech ecosystem, the risks and opportunities of agentic AI, the future of SaaS, and who stands to win or lose in the evolving battle between direct and intermediary distribution.

Tune in for a candid conversation with PhocusWire’s Linda Fox on strategy, AI and the future of hotel technology.

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Travel selling is evolving fast and new players are redefining how trips are discovered and booked.

This episode features Jake Peters, co-founder and chief product and technology officer at Fora, and Maarten van Pijpen, chief growth officer at Unravel, in conversation with PhocusWire senior reporter Morgan Hines. The discussion explores how AI, social media and changing consumer behavior are reshaping distribution.

Fora represents a modern travel agency model, using technology and AI to empower a new generation of travel advisors. But while tech enhances efficiency and personalization, Peters emphasizes that humans remain essential. AI assists advisors, it does not replace them. Like a fitness app versus a personal coach, technology can guide, but human expertise and accountability elevate the experience.

Unravel takes a different approach. Often described as “TikTok meets Expedia,” the company delivers travel inspiration through a shoppable video feed, connecting discovery directly to booking. With younger travelers consuming hours of video daily and turning to platforms like TikTok for vacation ideas, Unravel aims to seamlessly link inspiration with transaction in a self-service environment.

Together, the executives share how AI supports their business models, how social platforms are becoming key distribution channels and what they’re building toward in 2026.

The takeaway: the future of travel selling is not just about AI. It’s about how companies blend technology, personalization and the right level of human touch.

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Gen AI is gaining real traction in corporate travel and this time, it’s more than experimentation. In this episode of In Phocus, Marilyn Markham, VP of AI and automation strategy at American Express Global Business Travel, and Mat Orrego, CEO and co-founder of Cornerstone Information Systems, explore how AI is reshaping the sector.

While early chatbots left many travelers frustrated and eager to “scream for a human,” today’s AI-powered assistants are changing expectations. The conversation examines whether corporate travel can combine modern generative AI with deep travel expertise to finally deliver the intelligent, intuitive chat experiences the industry once envisioned.

The discussion also dives into AI’s evolving role in the ecosystem, growing user comfort with AI agents, the shift from experimentation to real-world application, and the critical importance of data in powering what comes next.

As AI steps out from the wings and into daily operations, corporate travel may be entering a new era of intelligent assistance.

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Skyscanner CEO Bryan Batista is nearly a year into the job, and he’s already uncovered a few surprises about what it really takes to lead one of travel’s biggest metasearch platforms.

Recorded live from the PhocusWire studio at The Phocuswright Conference, Batista joins PhocusWire’s Linda Fox to talk about Skyscanner’s traveler-first mindset, why the company sometimes turns down revenue opportunities, and where it still sees major room for growth in global markets.

Batista also dives into the opportunities and challenges of AI in travel, from the industry’s struggle with personalization to the complexity of building a connected trip. And as questions swirl about whether large language models could disrupt metasearch, Batista explains why Skyscanner believes it can be a key player in the emerging AI travel ecosystem.

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What happens when the CEO of one of the world’s largest travel companies spends her weekends experimenting with ChatGPT, Gemini and Perplexity?

You get a front-row view into how Expedia Group is thinking about the next era of travel.

In this episode, Expedia Group CEO Ariane Gorin sits down with Mitra Sorrells, SVP of content at Phocuswright/PhocusWire, to unpack how a long-standing test-and-learn mindset is shaping the company’s AI strategy and accelerating decision-making across the business.

Gorin calls AI Expedia Group’s “third chapter”, following the internet and mobile. And she’s clear: this is not theoretical. It’s happening fast and it’s already changing how travelers search, discover and book.

You’ll hear:

• Why experimentation is now a leadership muscle, not a side project

• How Expedia is thinking about visibility in AI platforms as search evolves

• What “agentic AI” could unlock for the traveler experience

• How the Google Universal Commerce Protocol fits into Expedia’s future plans

• Why tours and activities matter more than ever, and what Tiqets brings to the table

• The role of brand in an AI-driven world, plus updates on B2B growth and Vrbo

This conversation goes beyond buzzwords and product launches. It’s a candid look at how a global travel platform prepares for rapid change while staying focused on what actually improves the traveler experience.

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The definition of luxury travel fluctuates across demographics, and how technology plays into that is also changing with evolving needs and tools like artificial intelligence (AI).

“Luxury audiences ... they vary greatly depending on level of maturity of that wealth, where they're hailing from across the planet, whether or not they're a solo traveler or traveling in a group, [if they are] multi-generational and where they sit in the luxury ladder,” Kristie Goshow, chief commercial officer at Loews Hotels & Co, said during an interview in the PhocusWire studio at The Phocuswright Conference.

Luxury travelers are often looking for technology to remove friction on their trips, Goshow said. Hospitality providers are expected to improve experience, and tech has to enable that.

Phocuswright’s 2025 U.S. Consumer Travel Report found that “indulgent explorers,” defined by their per-person, per-day leisure travel spend, excluding airfare, are more tech savvy. The study revealed 78% seek out and enjoy being an early adopter of new technology, compared with 38% of the general population.

Skylark CEO Mike Greene agreed. While definitions can vary, for Greene, luxury hinges on dynamic personalization.

“It's about being proactive, having service be super proactive about—and attentive to—what people need before they even know what they need,” Greene said. “And technology can play a huge role in that.”

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Travel startup funding remained tough throughout 2025, with Phocuswright data signaling the year would likely fall below $5 billion after a modest recovery to $5.8 billion in 2024. A few headline rounds stood out, including Perk’s $200 million Series E, Klook’s $100 million and later raises from companies like Ramp, Airalo and Peek, but big checks were otherwise scarce and investors consistently urged founders to extend runway and manage cash as if the next round might not arrive.

In this interview with Linda Fox in the PhocusWire Studio, investors Roopak Pati of Oppenheimer and Betsy Mulé of F-Prime Capital unpack what the funding slowdown means for travel startups and why they still see reasons for optimism. They discuss how AI is accelerating efficiency and adoption across the industry, while also complicating the path for some B2C travel companies as AI platforms increasingly showcase travel booking use cases.

The conversation also explores what’s next, from renewed IPO momentum to the likelihood of stronger M&A activity in 2026. Along the way, Pati and Mulé share what they’re watching, including tech-forward players in corporate travel, and why investors are placing more, smaller bets as winning business models become harder to predict.

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Co-founded by CEO John Lyotier and chairman of the board Chris Jensen in 2013, Vancouver-based TravelAI now operates more than 475 consumer-facing brands.

The company generated over $268 million in gross booking value in 2024, and the CEO expects that figure to be be closer to $500 million in 2025.

TravelAI is actively pursuing its goal of creating the “web of one,” working towards improved personalization in travel.

In a recent interview in the PhocusWire studio at The Phocuswright Conference, co-founder and CEO John Lyotier discussed the company’s progress and his thoughts on next steps.

“The web of one goes back to the whole concept of can you create a web experience where you have a personalization layer that is only delivering one website to one person. So, this is your website, your experience,” he said.

“The next evolution of that is more or less the ‘web of none,’ where the same information and same data and same content you would create to put in a website is available across any medium.”

To achieve this, Lyotier said another layer—a shared vector protocol—is necessary.

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During its its third quarter earnings call in early November, Airbnb shared some early results of its experiences and services launches.

At the time, the company said almost half of those booked were not related to an accommodation booking. Meanwhile, 10% of those who booked a service—think massages and private chefs—were totally new to the platform. 

Airbnb is “super encouraged” by those results, chief business officer Dave Stephenson said during an interview in the PhocusWire studio at The Phocuswright Conference 2025.

They not only reveal demand for the new business lines but also that the platform can be seen for more than just short-term rentals, he said. 

The company's recent marketing initiatives have also been aligned with the launches and communicating the message that users can get more than just an Airbnb rental from the platform.

“It’s not just about the home. It’s really about the trip. It’s about all the experiences that you can have in the community that that you're traveling to. We want these authentic experiences, these authentic stays to get to a sense of the place. So that's where you're seeing our advertising kind of expanding the definition of what it means to be in an Airbnb,” Stephenson said.

He went on to discuss how the company rebuilt its technology stack to enable the sale of services and experiences and allow for the onboarding of different service providers with their own requirements.

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Connecting the dots of the traveler journey is priority in the ground transportation sector, but tangible examples of connected trip in action are still somewhat “rare.”

Travelers can book a full trip in Sweden, including a train, taxi and a bus, which is working well, but there aren’t many models beyond that, according to SilverRail chief commercial officer Cameron Jones.

During an interview in the PhocusWire studio, Jones said the connected journey is still evolving, as is customer buying behavior.

“There’s this view that a customer might want to book everything in one transaction and one journey and planning experience, but I'm not sure that's the case,” he said.

When it comes to artificial intelligence (AI), tech is already helping with aggregating content and pricing, and the next phase will include purchasing.

“It just makes things simple, and I know, for us, that’s all we ever want is to try and make that purchasing experience simple,” said Nicole Kerr, CEO of Mozio.

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